[Remote] Senior Marketing Analyst - Marketing Strategy & Insights at Confluent

California, United States

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$140,300 – $185,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SoftwareIndustries

Requirements

5+ years of experience in an analytics role supporting a B2B go-to-market organization
Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
2+ years of experience in SQL querying
2+ year of experience analyzing website visitor and interaction data
Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery
Experience with data visualization tools such as Tableau
Highly proficient in Excel or Google Sheets
Familiarity with Salesforce or other CRM software
Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes
Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Clear results orientation: display the ability to scope and execute on projects in service of both short and long-term goals
Be able to own

Responsibilities

Focus on website, paid media, and email analytics
Work closely with colleagues across Confluent including Web, Paid Media, Email, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations
Apply analytical and strategic skillset to optimize website and digital channels as conversion engines, focusing on:
Performance reports, dashboards, and optimization
Experimentation analyses and consultation
Web event and digital channel tracking and reporting data
Web, Paid, and Email forecasting
Exploratory analyses, working with Data Science on classification or predictive models
Be proactive in identifying opportunities for improvement within ownership, scope and prioritize projects, and spearhead the execution of analytically-driven recommendations in support of key business objectives
Analyze digital channel impacts on KPIs like pipeline generation, customer acquisition, product led growth, and consumption growth to recommend optimization strategies
Support email marketing performance data analysis
Evaluate GEO/SEO performance across priority queries and surfaces, providing data-driven recommendations to optimize visibility and conversion
Connect channel analytics to the full customer journey, enabling visibility into multi-touch attribution, funnel progression, and TAL penetration
Partner with Finance to build CAC/LTV models, ensuring Paid and Digital investments are tied to business outcomes
Ensure data governance and accuracy across web event tracking, UTM structures, and reporting pipelines in partnership with DS

Skills

Key technologies and capabilities for this role

Website AnalyticsPaid Media AnalyticsEmail AnalyticsData AnalysisStrategic AnalysisPerformance ReportingDashboardingExperimentationWeb TrackingDigital Channel TrackingForecastingExploratory Data Analysis

Questions & Answers

Common questions about this position

What is the salary range for the Senior Marketing Analyst role?

The salary range is $140.3K - $185K.

Is this position remote?

Yes, the position is remote.

What experience is required for this role?

Candidates need 5+ years of experience in an analytics role supporting a B2B go-to-market organization and a Bachelor’s Degree.

What is the company culture like at Confluent?

Confluent values team members who ask hard questions, give honest feedback, show up for each other, with no egos or solo acts—just smart, curious humans pushing toward something bigger, together.

What skills make a strong candidate for this position?

Strong candidates will have analytical and strategic skills to optimize website and digital channels, experience with performance reports, dashboards, experimentation analyses, forecasting, and working cross-functionally with teams like Data Science and Finance.

Confluent

Data streaming solutions for real-time processing

About Confluent

Confluent specializes in data streaming solutions, focusing on helping businesses manage and process real-time data streams. Its main product is built on Apache Kafka, an open-source platform that allows users to create real-time data pipelines and streaming applications. Clients, including large enterprises and financial institutions, utilize Confluent's tools to collect, process, and analyze data streams, which helps them make quicker and more informed decisions. Unlike many competitors, Confluent offers a subscription-based model for its cloud platform, Confluent Cloud, and its on-premises software, Confluent Platform, ensuring a steady revenue stream. The company also provides professional services like training and consulting to assist clients in optimizing their data streaming solutions. Confluent's goal is to be a leader in the data streaming market, enabling organizations to leverage real-time data for improved operational efficiency.

Mountain View, CaliforniaHeadquarters

2014Year Founded

$443.5MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Best Teammates on Planet Earth - Loving your job has a lot to do with the people around you. Luckily at Confluent, you will find some of the most genuine people who make you excited to come to work each day.

Adjustable Working Arrangements - While most of our employees work typical business hours, we encourage everyone to partner with their manager to make a schedule that works best for them and Confluent.

Robust Benefits - Health and wellness is important and Confluent is proud to offer a total benefits program that ranks in the top percentile of companies similar in size to our industry in our established geographies.

Rest and Recharge Days - Personal time off is great but it is even better when your whole team has the day. Each quarter, teams have three recharge days where the entire team logs off and refreshes before coming back to work.

Weekly Lunch Spend - At Confluent, we have a weekly lunch program called “No Pay Thursday.” On Thursdays, lunch is provided by Confluent at local restaurants and grocery stores, taxes may apply for some countries.

Flexible Paid Time Off (PTO) - Confluent employees work really hard to meet the needs of our growing and scaling business. To make sure that we don’t burn out, we encourage everyone to balance their PTO in an adequate way.

Risks

CTO Chad Verbowski's retirement may lead to a temporary leadership vacuum.

WarpStream acquisition may present integration challenges, disrupting operations.

Participation in MongoDB AI Program exposes Confluent to competitive pressures.

Differentiation

Confluent's platform is based on Apache Kafka, a leading open-source data streaming technology.

The company offers a subscription-based model, ensuring steady recurring revenue streams.

Confluent's solutions cater to diverse industries, enhancing real-time data processing capabilities.

Upsides

Increased adoption of Apache Flink complements Confluent's existing Apache Kafka-based solutions.

Integration with MongoDB's AI Applications Program enhances AI-driven data processing capabilities.

The OEM Program launch can drive new partnerships and expand market presence.

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