[Remote] Content Specialist - AEO & SEO at Kraken

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

4+ years of experience creating content within finance, technology, crypto, or a related industry
Bachelor’s degree
Exceptional ability to communicate clearly, concisely, and persuasively
Strong understanding of the psychology, language, and workflows of Kraken’s client segments
Proven experience creating content optimized for AI Overviews, voice assistants, and chat search (e.g., Google AEO, Perplexity, ChatGPT Browse, Gemini)
Demonstrated ability to simplify complex technical or financial concepts for sophisticated audiences
Highly organized and analytical, with strong attention to detail and the ability to manage multiple priorities using data and intuition in a dynamic and fast-paced environment
Native-level English proficiency

Responsibilities

Deliver uniquely valuable editorial content that builds trust, drives awareness, and enhances Kraken’s visibility across organic and AI search channels
Develop scalable, systematic content that remains fresh and relevant across multiple product verticals and languages
Collaborate closely with subject matter experts and teams across the organization to launch and optimize product growth initiatives
Use quantitative data to guide prioritization and decision-making while incorporating qualitative insights, user feedback, and industry expertise to shape compelling narratives

Skills

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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