Demand Generation Manager
OloSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
NoVisa
Fintech, Accounting SoftwareIndustries
Requirements
- 3+ years demand generation experience, preferably in software/SaaS
- Proven success in B2B demand generation and growth - able to analyse customer needs and develop targeted, strategic marketing approaches
- Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs
- Excellent communication and stakeholder management skills, both written and verbal
- Self-starter with a growth mindset, able to prioritise, adapt and act with urgency
- Strong analytical skills to assess performance and interpret results
- Excellent time management and organisational skills with experience managing multiple projects
- Experience working in the accounting industry - Nice to have
- A degree or equivalent level of qualification, in Marketing - Nice to have
- Residing and eligible to work in UK (hybrid role requiring 3x a week in Maidstone, UK office)
Responsibilities
- Build, execute, measure and optimise multi-channel demand generation strategies to attract and convert qualified leads
- Design campaigns targeted at both acquisition (new prospects) and expansion (existing customers) to support business growth
- Leverage lead-nurturing, segmentation, and content strategies to create a thoughtful buyer’s journey and customer lifecycle
- Collaborate with creative, product marketing and marketing operations to develop and execute programs that drive existing client pipeline
- Own lead generation, nurture flows, and customer lifecycle marketing programs - be accountable for targets, learn from failures as well as successes and take responsibility to deliver results
- Be a database marketing expert including finding ways to increase the size of our database and work with marketing operations to maintain the health of our database
- Work closely with Sales to ensure alignment on target accounts, lead qualification criteria, and campaign performance feedback
- Leverage data and marketing automation tools (e.g. HubSpot) to segment audiences, trigger personalised experiences, and work with Marketing Ops to track ROI
- Collaborate with content and creative teams to develop compelling assets tailored to buyer personas and stages of the journey
- Monitor campaign performance metrics, analyse results, and iterate to improve conversion rates and pipeline contribution. Be data-driven to make decisions on insights rather than assumptions
- Identify new opportunities for pipeline acceleration and customer growth - continuously seek ways to improve processes and deliver more leads to the Sales team
- In the first 6 months: Have a deep understanding of target personas, Ideal Customer Profile, value propositions and the buyer journey/customer lifecycle stages
- In the first 6 months: Audit current marketing programs to identify some quick wins and long-term improvements
- In the first 6 months: Manage and execute the existing campaign plan for FY26, as well as establishing nurture tracks for both net-new leads and existing customers
Skills
Demand Generation
Lead Nurturing
Marketing Segmentation
Content Strategies
Database Marketing
Campaign Management
Multi-Channel Marketing
Customer Lifecycle Marketing
Marketing Operations
Lead Generation
Caseware
Provides software for audit and practice management
About Caseware
Caseware provides software solutions focused on audit, assurance, and practice management, primarily for the financial and accounting sectors. Its main product, Caseware Cloud, is a cloud-based platform that enables firms to securely store files, collaborate effectively, and manage their operations efficiently. This platform organizes data, making it easily accessible and simplifying the audit process. Unlike many competitors, Caseware operates on a subscription model, ensuring clients receive continuous updates and support. The company's goal is to help clients gain deeper insights and operate more efficiently, ultimately driving success for both the clients and Caseware itself.
Toronto, CanadaHeadquarters
1988Year Founded
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, Financial ServicesIndustries
501-1,000Employees
Benefits
Hybrid Work Options
Flexible Work Hours
Risks
Integration of LeaseJava may face operational challenges with existing systems.
Data privacy risks arise from the Validis partnership's data processes.
Resistance to AI tools like AiDA may slow market adoption.
Differentiation
Caseware offers cloud-based solutions for audit and financial reporting processes.
The company integrates AI-driven tools like AiDA to enhance auditing efficiency.
Caseware's acquisition of LeaseJava expands its lease management capabilities.
Upsides
Growing demand for cloud solutions boosts Caseware's market potential.
Partnerships with Validis and Xero enhance data management and market reach.
Increased tech investments in accounting firms align with Caseware's offerings.
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