Later

Senior Webinar and Partner Marketing Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Technology, Social Media Management, Influencer Marketing, SaaSIndustries

Requirements

Candidates should possess a proven track record in developing and executing successful webinar and co-marketing programs, with experience in defining strategy, managing end-to-end production, and driving campaign execution. A strong understanding of marketing automation, CRM systems, and data-driven optimization is required, along with excellent collaboration and leadership skills. Experience in the social media or influencer marketing industry is preferred.

Responsibilities

The Senior Webinar and Partner Marketing Manager will define and own the company's webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence. Responsibilities include building a webinar calendar, developing co-marketing programs with partners, and executing joint campaigns across various channels. The role involves end-to-end webinar production, managing campaign builds and optimizations, collaborating with internal teams, and ensuring accurate lead tracking and attribution.

Skills

Webinar Marketing
Partner Marketing
Demand Generation
Campaign Strategy
Campaign Execution
Lead Generation
Content Marketing
Social Media Marketing
Influencer Marketing
Marketing Automation
CRM
Data Analysis
Project Management
Communication
Collaboration

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

Land your dream remote job 3x faster with AI