Head of Demand Generation
RetoolSalary not specified
- Full Time
- Expert & Leadership (9+ years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
Candidates should possess at least 3 years of experience in demand generation, growth marketing, or digital marketing, with a proven track record of driving pipeline growth. They must have expertise in paid search, particularly with Google and Meta, and hands-on experience managing LinkedIn Ads and other digital channels. Strong understanding of account-based marketing (ABM) strategies, including account selection, personalized campaigns, and sales alignment is required, along with experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration. Proficiency with analytical skills, including data analysis, A/B testing, and reporting, is also necessary.
Responsibilities
As a Demand Generation Manager at Orkes, you will develop and execute demand generation campaigns across digital channels, partnering closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts. You will continuously test, measure, and optimize campaigns, leveraging data-driven insights to refine targeting, messaging, and execution. Furthermore, you will plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximizing return on investment, and collaborating with cross-functional teams to create compelling campaigns that resonate with the audience. Finally, you will own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.
Skills
Digital Marketing
Paid Search
Google Ads
Meta Ads
LinkedIn Ads
ABM Strategies
Event Planning
Campaign Optimization
Data-Driven Marketing
Orkes
Platform for coding and managing distributed systems
About Orkes
Orkes.io provides a platform that focuses on improving the development, scaling, and monitoring of distributed systems. Its main product, Orkes Conductor, allows users to design their business logic in a user-friendly way, akin to sketching on a whiteboard. Users can write components in their chosen programming languages and frameworks, deploy them at scale without complex setups, and monitor their performance across various systems. What sets Orkes.io apart from its competitors is its flexibility in deployment; clients can choose to have Orkes Conductor hosted entirely by Orkes.io or run it within their own cloud infrastructure, such as Azure, AWS, or GCP. This adaptability caters to diverse client requirements. The goal of Orkes.io is to provide a comprehensive solution for application orchestration, ensuring security through features like access control and Single Sign-On, while also nurturing a community of developers and architects who can collaborate and share insights.
Key Metrics
Cupertino, CaliforniaHeadquarters
2020Year Founded
$28.5MTotal Funding
SERIES_ACompany Stage
Enterprise Software, Cybersecurity, EducationIndustries
51-200Employees