Orkes

Demand Generation Manager

Canada

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Job Description: Demand Generation Manager

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

Orkes is a platform for developers to build durable, distributed event-driven applications. Based on the popular open-source orchestration engine Conductor, Orkes lets developers focus on faster go-to-market with applications, scaling them to handle billions of workflows without having to worry about failures, scalability, or visibility into the executions.

At Orkes, we are redefining business process orchestration, and demand generation is a key driver of our growth. As a Demand Generation Manager, you will play a critical role in executing and optimizing multi-channel marketing programs to drive awareness, engagement, and pipeline growth. You’ll leverage digital channels, ABM strategies, and in-person events to connect with our ideal customers and accelerate their journey with Orkes.

Responsibilities

  • Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
  • Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
  • Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
  • Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
  • Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
  • Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.

Requirements

  • Experience: 3+ years of experience in demand generation, growth marketing, or digital marketing, with a track record of driving pipeline growth.
  • Digital Channels: Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels.
  • ABM: Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment.
  • Events: Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
  • Analytical Skills: Strong analytical skills—comfortable with data analysis, A/B testing, and reporting to optimize performance.
  • Mindset: A results-driven mindset, with a passion for experimentation and a bias for action.

You Will Have a Fast Start If

  • You have worked in B2B SaaS marketing, particularly in developer-focused or enterprise technology markets.
  • You have executed campaigns on both Paid Search and LinkedIn without any agency support.
  • You have reduced your company’s reliance on paid ads by leveraging an ABM approach.
  • You are proficient with Hubspot (our CRM), 6Sense, and other Martech tools.
  • You thrive in a fast-paced, high-growth environment and enjoy building programs from the ground up.

Company Information

Orkes is a platform for developers to build durable, distributed event-driven applications. Based on the popular open-source orchestration engine Conductor, Orkes lets developers focus on faster go-to-market with applications, scaling them to handle billions of workflows without having to worry about failures, scalability, or visibility into the executions.

Skills

Digital Marketing
Paid Search
Google Ads
Meta Ads
LinkedIn Ads
ABM Strategies
Event Planning
Campaign Optimization
Data-Driven Marketing

Orkes

Platform for coding and managing distributed systems

About Orkes

Orkes.io provides a platform that focuses on improving the development, scaling, and monitoring of distributed systems. Its main product, Orkes Conductor, allows users to design their business logic in a user-friendly way, akin to sketching on a whiteboard. Users can write components in their chosen programming languages and frameworks, deploy them at scale without complex setups, and monitor their performance across various systems. What sets Orkes.io apart from its competitors is its flexibility in deployment; clients can choose to have Orkes Conductor hosted entirely by Orkes.io or run it within their own cloud infrastructure, such as Azure, AWS, or GCP. This adaptability caters to diverse client requirements. The goal of Orkes.io is to provide a comprehensive solution for application orchestration, ensuring security through features like access control and Single Sign-On, while also nurturing a community of developers and architects who can collaborate and share insights.

Cupertino, CaliforniaHeadquarters
2020Year Founded
$28.5MTotal Funding
SERIES_ACompany Stage
Enterprise Software, Cybersecurity, EducationIndustries
51-200Employees

Risks

Netflix's discontinuation of Conductor maintenance pressures Orkes to innovate independently.
$20M funding round may create expectations for rapid growth, posing operational challenges.
Intensifying competition in microservices orchestration could impact Orkes' market share.

Differentiation

Orkes Conductor simplifies application building with a whiteboard-like business logic modeling.
The platform supports coding in any language and framework, enhancing developer flexibility.
Orkes offers flexible deployment options, including client-hosted or fully managed clusters.

Upsides

Growing interest in microservices architecture boosts demand for Orkes' orchestration platform.
Hybrid cloud environments increase need for Orkes' cross-platform integration capabilities.
Rising DevOps practices enhance relevance of Orkes Conductor's workflow automation features.

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