Digital Demand Generation Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not Specified

Zip is seeking a Digital Demand Generation Manager to support its growth. This role involves collaborating with product marketing and sales teams to drive revenue by creating deals through various marketing campaigns targeting the U.S. mid-market segment. The company's go-to-market strategy is a blend of sales-led and product-led approaches. The Digital Demand Generation Manager will be responsible for attracting prospects (primarily targeting small IT & security departments or operational departments in the mid-market) to Zip and nurturing them into customers.

Responsibilities

• Design and execute campaigns across SEO, digital advertisements, and physical advertisements to drive engagement, website visits, clicks, form fills, and content downloads from U.S. mid-market prospects.
• Collaborate closely with sales and channel partnership teams to nurture opportunities and maximize conversion rates.
• Analyze campaign performance and set up tools and workflows (e.g., Google Analytics, Looker) to measure success.

Requirements

• High ownership, autonomy, and a willingness to learn.
• Preferred:
  • 5+ years of marketing experience, preferably in the B2B mid-market segment.
  • Proven experience in designing, implementing, and measuring success across diverse campaign types (SEO, digital ads, physical ads, trade shows).
  • Experience marketing to IT, Cybersecurity, and Operational departments.
  • Strong written and verbal communication abilities.

Company Information

Enterprise cybersecurity is a significant challenge, with most enterprises investing heavily in numerous tools for minimal security benefit. Zip aims to simplify enterprise cybersecurity by bundling and configuring opinionated security tooling, unifying aspects from device management to application security under a single interface. With the emergence of APIs for automated management from companies like Google and Jamf, and new government initiatives focused on global security risk data, Zip is positioned to be a market leader in integrated, full-stack enterprise security solutions. Employees at Zip work at the forefront of security, collaborating with major companies to secure their people, software, and data.

Company Values

• Growth and Satisfaction: Prioritizing employee learning, growth, and career satisfaction, while building a successful company without compromising on culture.
• Collective Success and Culture: Valuing each other and fostering a culture where employees are happy, learning, and contributing, with a focus on succeeding as a collective.
• Autonomy, Trust, and Communication: Operating as a high-autonomy, high-trust organization that emphasizes thoughtful communication, ensuring support alongside independence.
• Transparency, Equity, and Empathy: Promoting honest, empathetic feedback for growth and development, valuing frequent, well-structured, and fair feedback that connects activities to outcomes.
• Agility and Stability: Aiming to move fast and be flexible without compromising stability.