Zip

Digital Demand Generation Manager

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
CybersecurityIndustries

Requirements

Candidates should possess 5+ years of marketing experience, preferably in the B2B mid-market segment, with demonstrated experience designing, implementing, and measuring the success of a wide range of campaign types including SEO, digital advertising, and trade shows. Strong experience marketing to IT, Cybersecurity, and Operational departments is preferred, along with excellent written and verbal communication skills.

Responsibilities

The Digital Demand Generation Manager will be responsible for designing and executing marketing campaigns across various channels to attract and nurture prospects in the U.S. mid-market segment, working closely with sales and channel partnership teams to maximize conversion. This includes analyzing campaign performance, setting up tools and workflows (such as Google Analytics and Looker), and driving engagement, website visits, clicks, form fill-outs, and content downloads. The role also involves monitoring and interpreting changes in employment legislation across North America and developing HR policies to ensure compliance.

Skills

Campaign Design
SEO
Digital Advertising
Physical Advertising
Campaign Measurement
Google Analytics
Looker
Content Marketing
B2B Marketing
Cybersecurity
Marketing Strategy
Communication

Zip

Provides buy now, pay later services

About Zip

Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.

Key Metrics

Sydney, AustraliaHeadquarters
2013Year Founded
$972.7KTotal Funding
IPOCompany Stage
Fintech, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Parental leave - Enjoy up to 20 weeks paid leave and return part-time on a full-time salary for 3 months!
Bonus scheme - We give you skin in the game through our various share incentive programs.
Family support - We support our ZipFam on their life journey through people policies and programs.
Volunteer leave - Use your paid volunteer leave to Zip it forward and create change in your community.
Reward & recognition - We love celebrating your wins and giving you the freedom to choose how you're rewarded.
Career growth - You'll be given clear progression pathways and transparent coaching so you can truly flourish.

Risks

Increased competition from tech giants like Apple could threaten Zip's market share.
Regulatory changes in Australia may impact Zip's profitability and operations.
Reliance on partners like Stripe ties Zip's success to their platform stability.

Differentiation

Zip offers interest-free BNPL services, enhancing consumer financial flexibility.
The company operates in diverse markets, including Australia, the US, and the UK.
Zip's partnerships with retailers improve shopping experiences and financial management for consumers.

Upsides

Zip's potential partnership with Apple could significantly boost its US market presence.
Integration with Stripe allows easy BNPL access for US merchants, expanding Zip's reach.
The rise of in-store BNPL usage in the US shows growing consumer adoption.

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