Demand Generation & Marketing Operations Specialist at Harbinger Motors

Garden Grove, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Electric Vehicles, AutomotiveIndustries

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
3–5 years of experience in demand generation, digital marketing, or marketing operations
B2B SaaS or tech hardware experience is strongly preferred; automotive or EV industry experience is a plus
Hands-on proficiency with HubSpot (certifications preferred) including workflows, lead scoring, and campaign management
Experience managing relationships with specialized agencies (HubSpot, SEO, paid ads, social selling)

Responsibilities

Execute demand generation campaigns across multiple channels including email, paid ads, LinkedIn social selling, SEO, and outbound prospecting
Partner with HubSpot agency to optimize CRM workflows, lead scoring models, and marketing automation sequences
Coordinate with LinkedIn social selling agencies to drive qualified prospects through targeted outreach and social engagement
Manage relationships with paid advertising and SEO agencies to ensure campaigns meet lead quality and volume targets
Support account-driven GTM initiatives and implement signal-based campaign triggers for personalized outreach
Lead CLAY implementation and optimization for prospect data enrichment and lead qualification processes
Maintain and optimize our marketing technology stack, ensuring seamless integration between HubSpot, Clay, and other growth tools
Set up proper tracking, conversion optimization, and A/B testing for landing pages and key conversion points
Create and maintain comprehensive campaign performance dashboards and executive reporting
Ensure data hygiene, accuracy, and compliance across all marketing systems and databases
Develop and execute targeted email marketing campaigns and automated lifecycle sequences
A/B test email campaigns to continuously improve open rates, click-through rates, and conversion metrics
Segment audiences and personalize messaging based on prospect behavior, demographics, and engagement history
Monitor email deliverability, sender reputation, and maintain compliance with industry best practices
Track and report on key demand generation metrics, including lead volume, quality scores, and pipeline conversion rates
Analyze campaign performance across all channels and provide data-driven optimization recommendations
Collaborate with the sales team to define, refine, and optimize marketing qualified lead (MQL) criteria and handoff processes
Support full-funnel analytics initiatives to measure marketing's direct impact on pipeline generation and revenue growth

Skills

HubSpot

CRM

Lead Scoring

Marketing Automation

Email Automation

Paid Ads

SEO

Outbound Prospecting

Clay

Harbinger Motors

Electric vehicle manufacturer for commercial use

About Harbinger Motors

Harbinger Motors manufactures electric vehicles specifically for the commercial sector, targeting businesses that need vehicles for delivery, public transportation, and logistics. Their unique chassis design enhances the driver's experience, safety, and productivity, making their vehicles user-friendly and efficient. The vehicles are equipped with drive-by-wire steering and are designed to be ready for autonomous driving. Harbinger Motors also emphasizes ergonomics, featuring a low floor height for improved driver comfort. Unlike many competitors, they utilize a data-driven approach to understand customer needs better, allowing them to offer tailored solutions and related services such as customer support and maintenance. The goal of Harbinger Motors is to transform the commercial vehicle industry by focusing on the needs of drivers and enhancing overall vehicle performance.

Gardena, CaliforniaHeadquarters

2021Year Founded

$71MTotal Funding

EARLY_VCCompany Stage

Robotics & Automation, Automotive & TransportationIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Paid Vacation

Meal Benefits

Risks

Increased competition from legacy manufacturers may impact Harbinger's market share.

Over-reliance on large customers like THOR Industries poses financial risks.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Harbinger offers a unique EV platform with zero acquisition premium.

The company focuses on driver experience, safety, and productivity in commercial vehicles.

Harbinger's vehicles are autonomous-ready with drive-by-wire steering and ergonomic design.

Upsides

Harbinger secured $400M in pre-orders, indicating strong market demand.

The company raised $73M in Series A funding, supporting growth and expansion.

Harbinger's focus on medium-duty EVs aligns with rising urban logistics needs.

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