Harbinger Motors

Electric vehicle manufacturer for commercial use

Gardena, California, United States

About Harbinger Motors

Harbinger Motors manufactures electric vehicles specifically for the commercial sector, targeting businesses that need vehicles for delivery, public transportation, and logistics. Their unique chassis design enhances the driver's experience, safety, and productivity, making their vehicles user-friendly and efficient. The vehicles are equipped with drive-by-wire steering and are designed to be ready for autonomous driving. Harbinger Motors also emphasizes ergonomics, featuring a low floor height for improved driver comfort. Unlike many competitors, they utilize a data-driven approach to understand customer needs better, allowing them to offer tailored solutions and related services such as customer support and maintenance. The goal of Harbinger Motors is to transform the commercial vehicle industry by focusing on the needs of drivers and enhancing overall vehicle performance.

Gardena, CaliforniaHeadquarters
2021Year Founded
$71MTotal Funding
EARLY_VCCompany Stage
Robotics & Automation, Automotive & TransportationIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Stock Options
Unlimited Paid Time Off
Paid Vacation
Meal Benefits

Risks

Increased competition from legacy manufacturers may impact Harbinger's market share.
Over-reliance on large customers like THOR Industries poses financial risks.
Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Harbinger offers a unique EV platform with zero acquisition premium.
The company focuses on driver experience, safety, and productivity in commercial vehicles.
Harbinger's vehicles are autonomous-ready with drive-by-wire steering and ergonomic design.

Upsides

Harbinger secured $400M in pre-orders, indicating strong market demand.
The company raised $73M in Series A funding, supporting growth and expansion.
Harbinger's focus on medium-duty EVs aligns with rising urban logistics needs.

Funding