Customer Marketing Manager
KustomerSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, SaaSIndustries
Requirements
Candidates should possess over two years of experience in customer marketing, retention marketing, or integrated marketing within a B2B SaaS or technology setting. Excellent written and verbal communication skills are essential for crafting compelling content and customer stories. Proficiency in executing multi-channel campaigns (email, webinars, events, digital) and using CRM/marketing automation platforms (Salesforce, HubSpot, Marketo) is required. An analytical and persuasive mindset for reporting on program impact and ROI, along with the ability to collaborate effectively with cross-functional teams in a fast-paced environment, are also necessary.
Responsibilities
The Customer Marketing Specialist will design and execute customer-focused campaigns to drive product adoption, engagement, and retention through various channels like email nurtures, in-app messaging, webinars, and tutorials. This role involves partnering with Customer Success, Customer Advocacy, and Product Marketing teams to identify engagement opportunities and mitigate churn. Responsibilities also include analyzing usage data to inform campaign strategies, collaborating with Product and Content Marketing to develop customer resources, and supporting customer advocacy initiatives to showcase success stories.
Skills
Customer Marketing
Retention Marketing
Integrated Marketing
B2B SaaS
Email Marketing
Webinar Production
Content Creation
Data Analysis
Customer Engagement
Product Adoption
Churn Mitigation
Customer Success
Customer Advocacy
Product Marketing
Zoom
Video conferencing and online meeting solutions
About Zoom
Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.
San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Stock Options
Company Equity
Paid Vacation
Paid Sick Leave
Risks
Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.
Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.
Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.
Differentiation
Zoom offers a user-friendly interface with reliable performance for virtual meetings.
The platform supports diverse needs, including remote work, education, and telehealth.
Zoom's freemium model attracts a wide range of users with scalable subscription options.
Upsides
Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.
The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.
Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.
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