Jasper

Lifecycle Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI, Marketing Technology, SaaSIndustries

About Jasper

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale. Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

About The Role

We’re looking for a Lifecycle Marketing Manager who’s equal parts strategist and executor. This is a hands-on role focused on driving pipeline and revenue through intelligent email marketing and full-funnel lifecycle programs. The ideal candidate will bring a modern, AI-powered approach to both email and lifecycle marketing, with a strong understanding of CRO and a performance-driven mindset.

This role sits on the Demand Generation and ABM team. You will lead both the strategy and execution of email and lifecycle campaigns aimed at creating pipeline from high-intent enterprise and mid-market prospects, while expanding value from existing customers. You will collaborate cross-functionally to ensure campaigns are aligned with GTM priorities and tied to measurable business outcomes.

This fully remote role reports to the Senior Manager, Demand Generation & ABM and is open to candidates located anywhere in the continental US.

What You Will Do at Jasper

Pipeline Generation and Email Marketing (New Business)

  • Own outbound and nurture email programs for prospects and open opportunities
  • Build segmented, AI-personalized nurture tracks based on funnel stage, persona, and behavioral intent
  • Develop re-engagement campaigns that accelerate lead-to-MQL and opp-to-close conversion
  • Run A/B tests across subject lines, send times, dynamic content, and calls-to-action using CRO principles
  • Track performance and report on campaign influence on pipeline creation and sales velocity

Customer Lifecycle Marketing (Post-Sale)

  • Design and optimize onboarding, retention, and expansion campaigns to deepen product adoption and customer value
  • Partner with Customer Success and Product Marketing to deliver targeted communications for upsell, cross-sell, renewals, and advocacy
  • Use behavioral signals and AI to proactively engage customers at key lifecycle moments
  • Improve key customer metrics including onboarding completion, product adoption, NRR, and churn

AI-First Execution and Optimization

  • Use Jasper and other AI tools to accelerate content production and personalization
  • Apply AI for campaign timing, dynamic segmentation, and predictive engagement modeling
  • Continuously test and refine campaigns using AI-driven insights and performance data

What You Will Bring to Jasper

  • 4 to 6 years of B2B SaaS marketing experience, including at least 2 years in lifecycle or email-specific roles
  • Strong experience running email programs for both new pipeline generation and post-sale lifecycle marketing
  • Familiarity with AI tools and how they are transforming marketing workflows
  • Track record of increasing email engagement, accelerating funnel performance, and boosting retention
  • CRO experience across email and landing page testing, optimization, and analysis
  • Strong analytical and communication skills
  • Comfort working independently in a fast-moving, remote-first environment

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $140,000 - $160,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

  • Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
  • 401(k) program with up to 2% company matching
  • Equity

Skills

Lifecycle Marketing
Email Marketing
Demand Generation
ABM
CRO
AI
Nurture Campaigns
A/B Testing
Segmentation
Personalization
Pipeline Generation
Revenue Growth

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters
2020Year Founded
$121.6MTotal Funding
SERIES_ACompany Stage
Enterprise Software, AI & Machine LearningIndustries
501-1,000Employees

Benefits

Competitive salary
Unlimited vacation policy
401(k) matching
Health, dental, & vision benefits
Happy hour & fun events
Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.
Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.
Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.
The company ensures data security by not training AI models on client data.
Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.
The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.
Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

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