Lifecycle Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Marketing Technology, SaaSIndustries

Requirements

The ideal candidate should have 4 to 6 years of B2B SaaS marketing experience, with at least 2 years specifically in lifecycle or email marketing roles. A strong track record in running email programs for both new pipeline generation and post-sale lifecycle marketing is required, along with familiarity with AI tools and their application in marketing workflows. Experience in increasing email engagement, accelerating funnel performance, and boosting retention is essential, as is CRO experience across email and landing page testing, optimization, and analysis. Strong analytical and communication skills, along with comfort working independently in a fast-paced, remote-first environment, are also necessary.

Responsibilities

This role is responsible for leading the strategy and execution of email and lifecycle campaigns to generate pipeline from enterprise and mid-market prospects and expand value from existing customers. Key duties include owning outbound and nurture email programs for prospects, building segmented and AI-personalized nurture tracks, and developing re-engagement campaigns. The position also involves designing and optimizing onboarding, retention, and expansion campaigns for customers, partnering with Customer Success and Product Marketing for targeted communications, and using AI tools to accelerate content production, personalization, campaign timing, and predictive engagement modeling. The role requires continuous testing and refinement of campaigns using AI-driven insights and performance data, and tracking campaign influence on pipeline creation and sales velocity.

Skills

Lifecycle Marketing

Email Marketing

Demand Generation

ABM

CRO

Nurture Campaigns

A/B Testing

Segmentation

Personalization

Pipeline Generation

Revenue Growth

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters

2020Year Founded

$121.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive salary

Unlimited vacation policy

401(k) matching

Health, dental, & vision benefits

Happy hour & fun events

Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.

Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.

Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.

The company ensures data security by not training AI models on client data.

Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.

The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.

Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

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