Creative Strategist at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, Digital Marketing, MediaIndustries

Requirements

3+ years of experience in a relevant digital media or creative strategy role
Solid understanding of the digital media landscape, including media planning, buying, and activation principles across programmatic and/or social platforms
Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines
High attention to detail, particularly regarding creative aesthetics and large data sets
Ability to think strategically and apply analytical rigor to deliver against client KPIs
Confidence in managing and nurturing stakeholder relationships with clear, effective communication
Proficiency with Microsoft Excel and PowerPoint; able to pull insights, craft a narrative from data, and present recommendations persuasively
Confident, diligent, and eager to develop expertise and grow in the role
Nice-to-haves
Experience with social ads manager platforms (eg, Meta Ads Manager, TikTok Ads, LinkedIn Ads)
Familiarity with dynamic-feed ad serving, HTML5 capabilities, and creative production processes
Previous experience working on

Responsibilities

Develop and execute dynamic creative strategies aligned to client objectives and KPIs
Deliver best-in-class work by balancing data-driven insights with creative excellence
Partner with internal teams to integrate personalization tactics (dynamic-feed ad serving, HTML5)
Serve as a trusted point of contact for clients, internal teams, and agency partners
Drive clear communication and collaboration across the campaign lifecycle
Define measurement frameworks, track performance, and turn insights into optimization recommendations
Ensure creative outputs meet high standards for visual quality, effectiveness, and brand alignment; provide constructive feedback to creative teams
Stay current on programmatic, social, and emerging platforms; share trends and identify innovation opportunities
Contribute to a strong Strategy team culture—share knowledge, support peers, and approach challenges with a proactive, positive mindset

Skills

DCO

Dynamic Creative Optimization

Creative Strategy

Data Analysis

Stakeholder Management

Campaign Analysis

Ad Tech

AI Automation

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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