[Remote] Creative Lead, Design at AllTrails

Remote

AllTrails Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Outdoor Recreation, Biotechnology, MarketingIndustries

Skills

Key technologies and capabilities for this role

Brand DesignCreative DevelopmentCampaign ExecutionDigital MarketingSocial Media MarketingOOH AdvertisingFilm ProductionExperiential MarketingIllustrationPhotographyVideo ProductionMotion GraphicsAudio ProductionVisual BrandingLeadershipMentorshipTeam Building

Questions & Answers

Common questions about this position

Is this position remote or does it require office work?

This is a U.S.-based remote position, with San Francisco Bay Area employees highly encouraged to come into the office one day a week.

What experience is required for the Creative Lead, Design role?

Candidates need a minimum of 6 years of relevant experience leading global brand campaigns in an agency or in-house studio, preferably for a SaaS company, app, or digital product, plus experience in a senior creative role like Design Lead, Art Director, or Senior Designer, and extensive experience concepting and designing across multiple mediums.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of team culture does AllTrails promote for this role?

The role involves fostering a respectful and collaborative environment that cultivates a culture of creativity, while inspiring and elevating the team through leadership by example.

What makes a strong candidate for the Creative Lead, Design position?

A strong candidate has 6+ years leading global brand campaigns with flawless execution, experience in senior creative roles, and the ability to concept across multiple channels while mentoring teams and making confident design decisions based on audience insights and business context.

AllTrails

Digital platform for trail guides and maps

About AllTrails

AllTrails is a digital platform that offers detailed trail guides and maps for outdoor activities like hiking, camping, and running. Users can access a vast collection of hand-curated trail maps, reviews, and photos through its mobile app and website, supported by a community of over 20 million contributors. The company operates on a freemium model, providing a free version and a premium subscription, AllTrails Pro, which includes advanced features. AllTrails aims to enhance outdoor experiences for nature lovers while also committing to environmental conservation by donating 1% of its annual sales to related nonprofits.

San Francisco, CaliforniaHeadquarters
2010Year Founded
$221.6MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Parental Leave
Home Office Stipend
Professional Development Budget
Employee Discounts
Company Equity

Risks

Increased competition from apps like Komoot may erode AllTrails' market share.
Shift towards at-home fitness solutions could impact AllTrails' user engagement.
Free AllTrails+ memberships may temporarily decrease subscription revenue.

Differentiation

AllTrails offers a vast collection of hand-curated trail maps and user reviews.
The platform supports offline map access, enhancing usability in remote areas.
AllTrails' community-driven content enriches user experience with diverse trail insights.

Upsides

AllTrails' Apple Watch support enhances hands-free trail exploration for users.
Partnerships with Travel + Leisure GO offer bookable outdoor adventures, expanding user engagement.
The rise of eco-tourism aligns with AllTrails' focus on sustainable outdoor exploration.

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