AllTrails

Creative Lead, Design

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Outdoor Recreation, Biotechnology, MarketingIndustries

Requirements

Candidates must have a minimum of 6 years of relevant experience leading global brand campaigns in an agency or in-house studio setting, preferably for a SaaS company, app, or digital product. Experience leading projects in a senior creative role such as a Design Lead or Art Director is required, along with extensive experience concepting and designing compelling creative across multiple mediums. Flawless execution of visual design fundamentals, outstanding portfolio demonstrating highly crafted design work, strong communication and presentation skills, exceptional conceptual and brainstorming skills, strong critical thinking skills, and extensive experience collaborating with copywriters, designers, and marketing strategists are also necessary. Experience at a fast-paced remote-first company is preferred, as is a high taste level and deep knowledge of current and historic creative.

Responsibilities

The Creative Lead, Design will act as a leader on the Brand Design team, setting an example and raising the bar while generating original and highly crafted creative grounded in thoughtful insights. They will concept and execute global integrated campaigns across various channels and surfaces, lead the creation of new evergreen brand assets, and partner with Design Leadership to evolve the AllTrails visual brand. The role involves collaborating with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the brand and product, making design decisions confidently and quickly. They will also lead design exercises, workshops, drive internal alignment, and foster a respectful and collaborative environment that cultivates a culture of creativity.

Skills

Brand Design
Creative Development
Campaign Execution
Digital Marketing
Social Media Marketing
OOH Advertising
Film Production
Experiential Marketing
Illustration
Photography
Video Production
Motion Graphics
Audio Production
Visual Branding
Leadership
Mentorship
Team Building

AllTrails

Digital platform for trail guides and maps

About AllTrails

AllTrails is a digital platform that offers detailed trail guides and maps for outdoor activities like hiking, camping, and running. Users can access a vast collection of hand-curated trail maps, reviews, and photos through its mobile app and website, supported by a community of over 20 million contributors. The company operates on a freemium model, providing a free version and a premium subscription, AllTrails Pro, which includes advanced features. AllTrails aims to enhance outdoor experiences for nature lovers while also committing to environmental conservation by donating 1% of its annual sales to related nonprofits.

San Francisco, CaliforniaHeadquarters
2010Year Founded
$221.6MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Parental Leave
Home Office Stipend
Professional Development Budget
Employee Discounts
Company Equity

Risks

Increased competition from apps like Komoot may erode AllTrails' market share.
Shift towards at-home fitness solutions could impact AllTrails' user engagement.
Free AllTrails+ memberships may temporarily decrease subscription revenue.

Differentiation

AllTrails offers a vast collection of hand-curated trail maps and user reviews.
The platform supports offline map access, enhancing usability in remote areas.
AllTrails' community-driven content enriches user experience with diverse trail insights.

Upsides

AllTrails' Apple Watch support enhances hands-free trail exploration for users.
Partnerships with Travel + Leisure GO offer bookable outdoor adventures, expanding user engagement.
The rise of eco-tourism aligns with AllTrails' focus on sustainable outdoor exploration.

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