Social Media Manager
Everyday RobotsSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 3–5+ years in social media marketing
- At least 2 years in crypto/DeFi
- Track record growing X and YouTube audiences
- Demonstrated ability to drive measurable business outcomes for financial/crypto products via social channels
- Deep understanding of crypto, DeFi protocols, blockchain, trading/lending/tokenomics, and relevant regulatory considerations
- Strong writing and editing tailored to platform and audience
- Compelling short-form video storytelling
- Data-driven mindset with hands-on experience in social management tools, analytics platforms, and content creation software
- Effective crisis management in volatile markets
- Ability to convert complex concepts into engaging, compliant content
- Established personal credibility on crypto Twitter
- Fluency with meme/crypto-native communication styles
- Background in fintech/traditional finance/investments
- Familiarity with Figure’s products and mission
- Experience with paid social on X and YouTube
- Exposure to Discord/Telegram/Reddit for community extension
Responsibilities
- Build and execute channel strategies for X and YouTube Shorts aligned to product launches and business goals
- Create editorial calendars balancing education, product, market commentary, and community engagement
- Design acquisition funnels from social to onboarding; define KPIs and deliver performance reports and insights
- Produce short-form video and threads that resonate with retail and institutional audiences; translate complex DeFi concepts accurately
- Develop real-time content for market events, launches, and trending topics while maintaining regulatory compliance
- Build and engage community; monitor conversations; manage crises; run Twitter Spaces, podcasts, YouTube Live with senior leaders
- Partner with influencers/KOLs and amplify leadership presence across relevant discussions and events
- Translate product features into clear user value stories; launch social campaigns that drive adoption with product-team alignment
- Track engagement and conversion metrics; run A/B tests on formats, timing, and messaging; monitor competitors and recommend optimizations
Skills
Figure
Blockchain-based home equity lending solutions
About Figure
Figure is a financial technology company that uses blockchain technology to improve financial transactions, specifically in the home equity lending market. It offers products like Home Equity Lines of Credit (HELOCs) and mortgage refinancing, allowing homeowners to access their home equity quickly and efficiently. The application process is fully online, enabling homeowners to receive funds in as little as five days, which is much faster than traditional banks that can take weeks or months. Figure ensures secure and cost-effective transactions through blockchain, and it generates revenue from origination fees and interest on loans, with competitive rates starting at 3.49% APR. Targeting homeowners across various U.S. states, Figure aims to meet the demand for quick access to home equity for purposes like home improvements or debt consolidation.
San Francisco, CaliforniaHeadquarters
2018Year Founded
$406.6MTotal Funding
SERIES_DCompany Stage
Fintech, Crypto & Web3Industries
201-500Employees
Benefits
Health & wellness - Figure pays 100% of premium costs for employees and dependents for medical, dental, and vision insurance (with the exception of costs associated with the buy-up medical plan.)
Continuing education - Figure will reimburse eligible employees for approved continuing education that either offers growth in an area related to his or her current position or that may lead to promotional opportunities.
Flexible time off - We offer 10 company-wide holidays plus one personal holiday, generous Flexible Time Away (FTA), Paid Time Off (PTO), and Paid Parental Leave.
Bonus & stock options - Figure’s Bonus Plan recognizes and rewards eligible employees’ efforts and contributions. Eligible employees are also granted an option to purchase a set number of shares of Figure’s common stock.
Risks
Recent layoffs may indicate financial instability or restructuring challenges.
New piggyback loan product could increase financial risk amid housing affordability issues.
Volatile crypto market could impact Figure's blockchain initiatives.
Differentiation
Figure uses blockchain to offer fast, secure home equity access in five days.
The company provides a fully online application process, unlike traditional banks.
Figure's competitive interest rates start as low as 3.49% APR.
Upsides
Increased blockchain adoption boosts Figure's secure transaction offerings.
Figure Connect taps into the demand for liquid private capital markets.
Michael Tannenbaum's appointment as CEO suggests potential for growth.
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