Campaign and Growth Marketing Specialist at Aisera

Palo Alto, California, United States

Aisera Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, AI, SaaSIndustries

Requirements

  • Strong technical aptitude for managing campaigns, programs, emails, and nurture strategies
  • Ability to support marketing team with setting up marketing automation
  • Proficiency in tracking campaigns and analytics
  • Skills in optimizing processes and workflows
  • Attention to detail in executing processes and programs
  • Ability to meet lead goals
  • Adherence to email best practices

Responsibilities

  • Manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting
  • Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel
  • Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking
  • Customize emails based on content needs and utilizing templates
  • QA, test, and troubleshoot all emails on browser and mobile
  • Design and execute full-funnel growth marketing strategies
  • Write clear, concise, and engaging copy for ads, landing pages, and emails
  • Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and differences

Skills

Marketing Automation
Campaign Management
Email Marketing
Nurture Strategies
Marketing Analytics
Process Optimization
Workflow Management
Demand Generation

Aisera

Develops AI chatbots for IT operations

About Aisera

Aisera develops chatbots and process-centric AI solutions specifically for IT operations. Their chatbots are designed to engage in human-like conversations, allowing clients to access self-service options that help reduce costs associated with service desks. Aisera primarily serves organizations that seek customizable virtual agents to modernize their IT operations and minimize unplanned outages. Their products can be quickly deployed, giving them an advantage in the fast-growing AI and machine learning market. Aisera's revenue comes from selling these AI solutions, which not only help businesses cut costs by deflecting support tickets and reducing wait times but also improve customer experience through personalized interactions. Additionally, Aisera allows clients to create their own bot experiences, enabling them to operationalize their generative AI applications or deploy chatbots trained on their specific data in a matter of weeks.

Palo Alto, CaliforniaHeadquarters
2017Year Founded
$212.5MTotal Funding
SERIES_DCompany Stage
Enterprise Software, AI & Machine LearningIndustries
201-500Employees

Benefits

Health Insurance
Wellness Program
Flexible Work Hours
Remote Work Options
Professional Development Budget

Risks

Anthropic's AI agents pose a competitive threat to Aisera's market share.
Rapid advancements by competitors could lead to pricing pressures for Aisera.
Meta's investment in AI tools may divert clients from Aisera's solutions.

Differentiation

Aisera offers customizable domain-specific LLMs across various industries, enhancing accuracy and resolution rates.
The AIX platform allows enterprises to build or buy AI solutions, providing flexibility and speed.
Aisera's AI solutions deliver human-like interactions, improving user productivity and reducing support costs.

Upsides

Aisera's recognition in Gartner's Magic Quadrant boosts its credibility in IT service management.
The decline in AI pricing makes Aisera's solutions more accessible to businesses.
Growing adoption of AI agents enhances Aisera's potential in automating routine tasks.

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