Campaign and Growth Marketing Specialist at Aisera

Palo Alto, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AI, SaaSIndustries

Requirements

Strong technical aptitude for managing campaigns, programs, emails, and nurture strategies
Ability to support marketing team with setting up marketing automation
Proficiency in tracking campaigns and analytics
Skills in optimizing processes and workflows
Attention to detail in executing processes and programs
Ability to meet lead goals
Adherence to email best practices

Responsibilities

Manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting
Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel
Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking
Customize emails based on content needs and utilizing templates
QA, test, and troubleshoot all emails on browser and mobile
Design and execute full-funnel growth marketing strategies
Write clear, concise, and engaging copy for ads, landing pages, and emails
Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and differences

Skills

Key technologies and capabilities for this role

Marketing AutomationCampaign ManagementEmail MarketingNurture StrategiesMarketing AnalyticsProcess OptimizationWorkflow ManagementDemand Generation

Questions & Answers

Common questions about this position

What is the work location or arrangement for this role?

The position is hybrid.

What is the salary for this Campaign and Growth Marketing Specialist position?

This information is not specified in the job description.

What skills are required for this role?

Key skills include strong technical aptitude, expertise in marketing automation (especially Marketo), experience managing end-to-end email campaigns and nurture streams, and the ability to write clear, concise copy for ads, landing pages, and emails.

What is the company culture like at Aisera?

Aisera has a dynamic and fast-paced team environment where employees are given a lot of responsibility and ownership, with a high degree of empathy for customers and each other; they hire from a wide range of backgrounds.

What makes a strong candidate for this position?

A strong candidate has strong technical aptitude, attention to detail in executing processes and meeting lead goals, experience with marketing automation like Marketo, and the ability to design full-funnel strategies while adhering to email best practices.

Aisera

Develops AI chatbots for IT operations

About Aisera

Aisera develops chatbots and process-centric AI solutions specifically for IT operations. Their chatbots are designed to engage in human-like conversations, allowing clients to access self-service options that help reduce costs associated with service desks. Aisera primarily serves organizations that seek customizable virtual agents to modernize their IT operations and minimize unplanned outages. Their products can be quickly deployed, giving them an advantage in the fast-growing AI and machine learning market. Aisera's revenue comes from selling these AI solutions, which not only help businesses cut costs by deflecting support tickets and reducing wait times but also improve customer experience through personalized interactions. Additionally, Aisera allows clients to create their own bot experiences, enabling them to operationalize their generative AI applications or deploy chatbots trained on their specific data in a matter of weeks.

Palo Alto, CaliforniaHeadquarters

2017Year Founded

$212.5MTotal Funding

SERIES_DCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Wellness Program

Flexible Work Hours

Remote Work Options

Professional Development Budget

Risks

Anthropic's AI agents pose a competitive threat to Aisera's market share.

Rapid advancements by competitors could lead to pricing pressures for Aisera.

Meta's investment in AI tools may divert clients from Aisera's solutions.

Differentiation

Aisera offers customizable domain-specific LLMs across various industries, enhancing accuracy and resolution rates.

The AIX platform allows enterprises to build or buy AI solutions, providing flexibility and speed.

Aisera's AI solutions deliver human-like interactions, improving user productivity and reducing support costs.

Upsides

Aisera's recognition in Gartner's Magic Quadrant boosts its credibility in IT service management.

The decline in AI pricing makes Aisera's solutions more accessible to businesses.

Growing adoption of AI agents enhances Aisera's potential in automating routine tasks.

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