Vidyard

Business Development Representative

Canada

Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Software/SaaS, Sales Enablement, Marketing TechnologyIndustries

Position Overview

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Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!

About the Role

Vidyard is looking for a Business Development Representative (BDR) to join our Sales Pipeline team. Reporting to the Manager, Sales Pipeline, you will be on the front lines of our sales process responsible for strategically sourcing (outbound) and qualifying sales opportunities at targeted accounts through our account-based marketing (ABM) program.

As a BDR, you will be working with Account Executives, Account Managers, and Marketing to strategically target key accounts, as well as researching/developing accounts on your own to prospect into (outbound via video, email, phone, and social). You will be conducting high-level conversations with Sales and Marketing Executives to drive new business and achieve your monthly quota of qualified sales opportunities and pipeline generation.

About the Team

Centered around a culture of accountability, resourcefulness, and tenacity, our Business Development team consists of a diverse mix of individuals based in Canada. As the primary outbound pipeline generation team, the team works both collaboratively and independently to bring about qualified new business opportunities to our Account Executives and Account Managers.

What You’ll Work On

  • Construct strategic B2B account prospecting lists and target them.
  • Examine data around existing free users of our tool and work to convert them to paying customers.
  • Build consultative relationships with Marketing & Sales leaders to understand wants/needs of an organization.
  • Leverage video, phone, email, and social selling techniques to breakthrough to prospective customers.
  • Own weekly and monthly goals centered around activity & pipeline generation.

As a BDR You Can Expect to:

  • Be exposed to a high volume of various outbound pipeline generation activities that will afford you the opportunity to hone your skills as a salesperson.
  • Have daily interaction with your direct manager, teammates, or both, with a major focus on skill and career development.
  • Network with fellow BDRs as well as AEs, and Sales leaders in our tight-knit and collaborative sales organization.
  • Have designated pathways forward that will help foster your career growth within our sales organization.
  • Work closely with the Account Executive Team to generate new business opportunities and Account Management Team to drive strategic upsell opportunities.

What You’ll Bring to this Role and Your New Team:

  • Experience in a BDR role.
  • Excitement to hunt for new business opportunities to fuel the sales pipeline.
  • Ability to strategically research and develop accounts for prospecting.
  • Comfort with cold calling.
  • Comfort in front of the camera.
  • Excitement to thrive in a fast-paced environment, developing the role as things evolve with our business.
  • Passion to learn and looking for personal growth in sales.
  • Experience prospecting into an existing customer base is an asset.

Our Tech Stack

  • Salesforce
  • SalesLoft
  • GSuite
  • Linkedin Sales Navigator
  • Pocus
  • Gong.io

Will You Thrive at Vidyard?

At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:

  • Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.
  • Embrace Innovation: You think creatively, challenge the status quo, and seek

Skills

Outbound prospecting
Account research
CRM tools
Email outreach
Social selling
Communication
Relationship building

Vidyard

Online video platform for business communication

About Vidyard

Vidyard provides an online video platform tailored for businesses to create, host, and share videos aimed at enhancing marketing, sales, corporate communications, and customer support. The platform includes tools for recording and managing videos efficiently, with features for secure sharing such as passcodes and Single Sign-On (SSO). This allows companies to safely distribute video content both internally and externally. Vidyard caters to a diverse range of clients, including marketing teams and sales professionals, helping them to connect with customers and close deals more effectively through video. The company operates on a subscription model, offering various features that can be customized to meet specific client needs, while also providing free tools to attract new users. Vidyard's goal is to improve business communication strategies through video, ultimately driving higher engagement and better results.

Kitchener, CanadaHeadquarters
2011Year Founded
$73.6MTotal Funding
LATE_VCCompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees

Benefits

Competitive pay
Health & wellness subsidies
Continuing education subsidies
Health, dental, & vision coverage
Health/lifestyle spending accounts
Unlimited vacation
ESOP
Paid volunteer opportunities

Risks

Emerging AI-driven video platforms like Synthesia pose competitive threats to Vidyard.
Privacy concerns with AI avatars may lead to regulatory scrutiny.
Dependence on external funding could pose financial risks if future funding is scarce.

Differentiation

Vidyard offers industry-first hyper-realistic AI Avatars for personalized video communication.
The platform provides secure video sharing with features like passcodes and IP whitelisting.
Vidyard integrates AI to automate personalized prospecting, enhancing sales and marketing efficiency.

Upsides

Increased demand for personalized video content boosts Vidyard's AI Avatar adoption.
Remote work trends expand Vidyard's market for video communication tools.
AI integration in video platforms positions Vidyard as a market differentiator.

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