Business Development Lead - Brand and Media Practice Area

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Media, Brand ManagementIndustries

Requirements

The candidate should have 5 years of experience in consulting, analytics, or consumer research roles focused on brand tracking. Proven sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFP responses is required. Deep knowledge of brand and media evaluation, strong business development skills, demonstrated thought leadership, familiarity with sales processes and tools, and excellent communication and presentation skills are essential.

Responsibilities

The Business Development Lead will drive revenue growth by identifying and activating opportunities to grow Brand Tracking adoption and supporting sales teams. They will strengthen client relationships by acting as a trusted advisor, preparing high-quality responses to RFIs and RFPs, and crafting differentiating pitches. The role involves amplifying product value by championing Brand Tracking solutions internally and externally, showcasing impact through success stories and thought leadership, and staying informed on product capabilities and market challenges. Additionally, the lead will enable team collaboration by sharing knowledge, insights, and best practices, and by shaping and energizing team routines through training sessions.

Skills

Brand Strategy

Data Analysis

Client Relationship Management

Sales Support

Proposal Writing

Pitching

Business Development

Revenue Growth

Brand Measurement

Market Positioning

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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