Amazon Brand Growth Strategist, USA
SpreetailSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Pet Food, E-commerce, Direct-to-ConsumerIndustries
Requirements
The ideal candidate will have expertise in brand strategy, product positioning, and communications planning. A strong understanding of how to resonate with and inspire action in consumers is critical. Experience in developing communications strategies and marketing solutions for new product launches and innovation is required.
Responsibilities
The Brand Marketing Manager will develop communications strategies and marketing solutions to achieve business objectives and strengthen the company's position. They will translate consumer and category data and insights into actionable plans and creative briefs across channels. This role is focused on new product launches and innovation, aiming to increase awareness and familiarity with The Farmer's Dog's unique offering.
Skills
Brand Strategy
Product Positioning
Communications Planning
Marketing Solutions
Consumer Insights
Data Analysis
Creative Briefs
New Product Launches
Innovation
The Farmer's Dog
Fresh, human-grade dog food delivery service
About The Farmer's Dog
The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.
New York City, New YorkHeadquarters
2014Year Founded
$163.5MTotal Funding
SERIES_DCompany Stage
Food & AgricultureIndustries
501-1,000Employees
Benefits
Competitive compensation & equity packages
Health, dental, & vision
Parental leave
401k
Flexible PTO
Employee discount
Risks
Rising costs of high-quality ingredients may affect competitive pricing.
Increased competition in the fresh pet food market could dilute market share.
Consumer skepticism about subscription models may lead to higher churn rates.
Differentiation
The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.
Their subscription model provides personalized meal plans tailored to individual dogs' needs.
The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.
Upsides
Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.
Partnerships with veterinary associations enhance credibility and trust among pet owners.
Increased demand for sustainable packaging can boost their eco-friendly initiatives.
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