Associate Director/Senior Marketer, DACH Marketing

Employment Type: Full-Time Location Type: Remote Salary: Not specified

Company Overview: Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why Deel?

• Fastest-Growing SaaS Company: Deel is transforming how global talent connects with world-class companies, breaking down borders that have traditionally limited both hiring and career opportunities.
• Future of Work Infrastructure: We're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy.
• Significant Impact: In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries.
• Industry Recognition: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list.
• Career Accelerator: Experience at Deel is a career accelerator, offering the chance to tackle complex challenges impacting millions of people's working lives.
• Strong Momentum: Backed by a $12 billion valuation and $1B in Annual Recurring Revenue (ARR) in just over five years.

About the Role

As part of Deel’s rapid growth, we are seeking an experienced Associate Director or Senior Marketing Manager to lead and execute our marketing strategy for the DACH region. We are looking for a self-driven, creative, and strategic marketer who understands what it takes to build and scale market presence in DACH. The ideal candidate will have a proven track record of developing segment-specific strategies and executing local campaigns that drive sustainable brand awareness and generate high-quality pipeline.

In this role, you will own the end-to-end marketing strategy for the region—from planning and execution to performance analysis. You’ll be responsible for crafting and deploying demand generation initiatives that grow our brand presence, attract early adopters, and convert them into loyal customers and passionate brand advocates.

Responsibilities

Strategic Leadership

• Develop go-to-market marketing strategy, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.

Cross-functional Collaboration

• Work closely with local sales, central marketing, and digital marketing teams to create and execute market-focused demand and field marketing programs that accelerate pipeline growth.

Campaign Ownership

• Own content and integrated campaign strategy and execution, working collaboratively with agencies, influencers, and partners across sales, growth, and wider marketing functions.

Initiative Execution

• Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.

Growth Metrics

• Drive growth at the market level by developing and reporting on key KPIs, assessing pipeline health, and activating lead acceleration.

Requirements

• Proven track record in developing segment-specific marketing strategies.
• Experience executing local marketing campaigns that drive brand awareness and generate high-quality pipeline.
• Understanding of what it takes to build and scale market presence in the DACH region.
• Ability to own end-to-end marketing strategy, from planning and execution to performance analysis.
• Experience in crafting and deploying demand generation initiatives.
• Strong cross-functional collaboration skills.
• Experience leading complex, cross-functional initiatives.
• Proficiency in developing and reporting on key growth KPIs.
• Experience assessing pipeline health and activating lead acceleration.

Application Instructions

• Not specified