Deel

Associate Director, Marketing | DACH

Germany

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
HR Technology, SaaS, Fintech, Global Employment, Payroll Services, Human ResourcesIndustries

Associate Director/Senior Marketer, DACH Marketing

Employment Type: Full-Time Location Type: Remote Salary: Not specified

Company Overview: Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why Deel?

  • Fastest-Growing SaaS Company: Deel is transforming how global talent connects with world-class companies, breaking down borders that have traditionally limited both hiring and career opportunities.
  • Future of Work Infrastructure: We're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy.
  • Significant Impact: In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries.
  • Industry Recognition: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list.
  • Career Accelerator: Experience at Deel is a career accelerator, offering the chance to tackle complex challenges impacting millions of people's working lives.
  • Strong Momentum: Backed by a $12 billion valuation and $1B in Annual Recurring Revenue (ARR) in just over five years.

About the Role

As part of Deel’s rapid growth, we are seeking an experienced Associate Director or Senior Marketing Manager to lead and execute our marketing strategy for the DACH region. We are looking for a self-driven, creative, and strategic marketer who understands what it takes to build and scale market presence in DACH. The ideal candidate will have a proven track record of developing segment-specific strategies and executing local campaigns that drive sustainable brand awareness and generate high-quality pipeline.

In this role, you will own the end-to-end marketing strategy for the region—from planning and execution to performance analysis. You’ll be responsible for crafting and deploying demand generation initiatives that grow our brand presence, attract early adopters, and convert them into loyal customers and passionate brand advocates.

Responsibilities

Strategic Leadership

  • Develop go-to-market marketing strategy, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.

Cross-functional Collaboration

  • Work closely with local sales, central marketing, and digital marketing teams to create and execute market-focused demand and field marketing programs that accelerate pipeline growth.

Campaign Ownership

  • Own content and integrated campaign strategy and execution, working collaboratively with agencies, influencers, and partners across sales, growth, and wider marketing functions.

Initiative Execution

  • Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.

Growth Metrics

  • Drive growth at the market level by developing and reporting on key KPIs, assessing pipeline health, and activating lead acceleration.

Requirements

  • Proven track record in developing segment-specific marketing strategies.
  • Experience executing local marketing campaigns that drive brand awareness and generate high-quality pipeline.
  • Understanding of what it takes to build and scale market presence in the DACH region.
  • Ability to own end-to-end marketing strategy, from planning and execution to performance analysis.
  • Experience in crafting and deploying demand generation initiatives.
  • Strong cross-functional collaboration skills.
  • Experience leading complex, cross-functional initiatives.
  • Proficiency in developing and reporting on key growth KPIs.
  • Experience assessing pipeline health and activating lead acceleration.

Application Instructions

  • Not specified

Skills

Marketing
Global Teams
SaaS
HRIS
Payroll
Compliance
Benefits
Performance Management
Equipment Management
AI
Global Payroll Infrastructure
Distributed Companies
Global Talent
Remote Work
Customer Satisfaction
Business Development
Sales
Operations
Finance
Legal
Product Marketing
Brand Marketing
Content Marketing
Digital Marketing
Performance Marketing
SEO
SEM
Social Media Marketing
Email Marketing
CRM
Marketing Automation
Analytics
Reporting
Budget Management
Team Leadership
Project Management
Communication
Collaboration
Problem-Solving
Strategic Planning
Market Research
Competitive Analysis
Go-to-Market Strategy
Product Launch
Campaign Management
Brand Strategy
Public Relations
Event Marketing
Partnership Marketing
Channel Marketing
International Marketing
Localization
Cultural Nuances
DACH Market

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters
2019Year Founded
$660.4MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consulting, Enterprise SoftwareIndustries
5,001-10,000Employees

Benefits

Remote Work Options
Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.
Exclusion from Rippling's tender offer could affect Deel's talent acquisition.
Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.
Deel offers comprehensive HR solutions for managing international workforces.
Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.
Partnership with dLocal expands Deel's reach to 15 new countries.
Deel's $650 million funding highlights strong market position and growth potential.

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