App Growth & Retention Manager at Kalshi

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Financial ServicesIndustries

Requirements

Data-driven and experiment-obsessed operator mindset
Ability to work cross-functionally with product, marketing, and data teams
Expertise in designing and optimizing in-app campaigns (push, in-app messaging, offers, lifecycle flows)
Skills in behavioral and transactional trigger-based messaging
Proficiency in audience segmentation, cohort analysis, and personalization based on churn risk, activity patterns, and product usage
Experience running structured A/B and multivariate tests on creative, timing, and offers
Capability to diagnose churn drivers and design interventions
Knowledge of offer and promotion design, collaborating with product and compliance
Ability to build dashboards and reporting for metrics like deposits, ARPU, retention, and LTV

Responsibilities

Own the in-app activation funnel: design and optimize campaigns to drive first deposit, repeat deposits, and higher transaction values
Build lifecycle strategy: create tailored messaging sequences (push, in-app, email) for onboarding, re-engagement, and win-back using behavioral and transactional triggers
Define audience cohorts based on churn risk, activity patterns, and product usage for relevant, high-impact messages
Run structured A/B and multivariate tests on creative, timing, and offers to improve conversion rates
Partner with data to identify top drivers of churn and drop-off; design interventions to reverse them
Collaborate with product and compliance to structure incentives that drive deposits without eroding margins
Build dashboards and reporting to track campaign impact on deposits, ARPU, retention, and LTV

Skills

Key technologies and capabilities for this role

In-App CampaignsPush NotificationsIn-App MessagingLifecycle MarketingUser SegmentationPersonalizationBehavioral TriggersTransactional TriggersFunnel OptimizationA/B TestingLTV OptimizationGrowth Experimentation

Questions & Answers

Common questions about this position

What will I be doing in this App Growth & Retention Manager role?

You'll own the in-app activation funnel by designing campaigns to drive first deposits and repeat deposits, build lifecycle messaging sequences for onboarding and win-back, run A/B tests, diagnose churn, design offers, and build dashboards to track metrics like ARPU and LTV.

What skills are required for this position?

The role requires being data-driven and experiment-obsessed, with skills in designing in-app campaigns, lifecycle messaging, audience segmentation, A/B testing, churn analysis, offer design, and building measurement dashboards.

What is the company culture like at Kalshi?

Kalshi hires really talented people, emphasizes working really hard, and enjoys the climb of building a new category, fostering a culture of ambition and fulfillment.

Is this role remote or office-based?

This information is not specified in the job description.

What makes a strong candidate for this role?

Strong candidates are ambitious, exceptional, data-driven operators who are experiment-obsessed and ready to work cross-functionally with product, marketing, and data teams in a small, high-performing team.

Kalshi

Regulated exchange for event contracts trading

About Kalshi

Kalshi operates as a regulated exchange where traders can speculate on the outcomes of various events through a unique product called 'event contracts.' These contracts allow investors to bet on whether specific future events will happen, such as changes in Covid-19 statistics or legislative decisions in Congress. The platform expands the traditional futures market by addressing new economic risks, making it accessible to both individual investors and institutional traders who want to hedge or speculate on significant events. Kalshi earns revenue by charging transaction fees on trades made on its platform. What sets Kalshi apart from its competitors is its regulatory approval from the Commodity Futures Trading Commission (CFTC), which allows it to offer this new asset class in a compliant manner.

New York City, New YorkHeadquarters

2019Year Founded

$29.3MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees