[Remote] Senior Manager, Growth Marketing – Web & Digital at Amplitude

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Data & Analytics, Marketing & AdvertisingIndustries

Requirements

The Senior Manager of Growth Marketing – Web & Digital requires a proven track record of leading paid media and digital teams, building scalable acquisition programs, and delivering measurable impact across the funnel. Candidates should be deeply analytical and data-driven, with a strong understanding of how to work cross-functionally and influence stakeholders, and possess strategic thinking and executional skills.

Responsibilities

As a Senior Manager, Growth Marketing – Web & Digital, the role involves leading and scaling a global team of growth marketers, partnering with the VP of Growth Marketing to shape acquisition strategy, owning the web experience end-to-end, building and managing a high-performing media mix, overseeing CRO and experimentation programs, running a modern SEO program, collaborating with various teams, and championing AI-powered innovation to drive pipeline, revenue, and efficiency goals.

Skills

Paid digital advertising

SEO

Web marketing

Conversion optimization

Organic growth

Digital experience design

Performance marketing

Team leadership

Amplitude

Product analytics platform for user behavior

About Amplitude

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, assess the impact of new features, and analyze user journeys to identify areas for improvement. This helps businesses enhance user experiences and increase customer retention. Amplitude stands out from competitors by offering a subscription-based model with various tiers, allowing clients to choose features that best fit their needs. Additionally, it integrates seamlessly with major platforms like AWS and Segment, making it easier for businesses to use Amplitude alongside their existing systems. The goal of Amplitude is to empower companies to make data-driven decisions that foster growth and optimize their product offerings.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$326.8MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Risks

Class action lawsuit could harm Amplitude's reputation and financial stability.

Departure of CFO without replacement may lead to financial management challenges.

unitQ GPT's AI-driven analytics platform poses a competitive threat to Amplitude.

Differentiation

Amplitude offers comprehensive product analytics for SaaS, e-commerce, and fintech industries.

The platform integrates with major services like AWS, Braze, and Snowflake for seamless data flow.

Amplitude Academy provides certifications to enhance user skills in data management and analytics.

Upsides

Growing demand for real-time analytics boosts Amplitude's market potential and client base.

Expansion into emerging markets like South Africa increases Amplitude's global footprint.

New tools like Web Experimentation enhance Amplitude's offerings in A/B testing and personalization.

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