Account Executive (Media Agencies)

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Data & Analytics, Market ResearchIndustries

Requirements

Candidates should have 2-4 years of experience working at a media agency in a programmatic trader, data onboarder, or media buying role, with a strong understanding of media planning and buying processes, audience data, and digital ad operations. A Bachelor's degree in Communications, Marketing, Business, or a related field is preferred, along with excellent communication skills, organizational abilities, and familiarity with CRM systems. Experience with DSPs, onboarding platforms, or audience tools is a plus.

Responsibilities

The Account Executive will engage with media agencies to develop and execute strategic sales plans to increase revenue through NIQ Data-as-a-Service solutions. Responsibilities include prospecting, networking, evangelizing NIQ data assets, understanding client needs, participating in client discovery conversations, generating sales leads, maintaining a sales pipeline, assisting with sales materials and presentations, and acting as a liaison between teams to ensure client satisfaction. The role also involves building fluency in NIQ's data and tools, and staying current with industry trends.

Skills

Sales

Client Relationship Management

Strategic Planning

Data-as-a-Service

Audience Targeting

Campaign Measurement

Programmatic Trading

Data Onboarding

Media Buying

Consultative Sales

Lead Generation

Sales Presentations

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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