Group Director, Paid Media Strategy

United States

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$165,000 – $190,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Digital MarketingIndustries

Requirements

Candidates should have experience as a senior strategic leader in integrated marketing solutions and possess strong leadership and mentoring skills. A deep understanding of client businesses, industries, and competition is necessary, along with the ability to manage a book of business and lead teams. Experience in executive-level client engagement and cross-departmental collaboration is also required.

Responsibilities

The Group Director of Media Strategy will lead and mentor a team of strategists, shaping audience insights, developing media mixes, and ensuring optimal creative and full-funnel measurement strategies. They will partner with senior clients to solve complex business challenges, grow revenue and talent, scale best practices, elevate strategic thinking, and build strong client relationships. This role involves overseeing and up-leveling planning and strategy sessions with clients to ensure alignment between KPIs, business goals, and marketing goals.

Skills

Paid Media Strategy

Integrated Marketing

Audience Insights

Media Mix Development

Creative Strategy

Full Funnel Measurement

Client Engagement

Team Leadership

Talent Development

Strategic Thinking

Relationship Building

Agency Growth

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters

2001Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Group Director, Paid Media Strategy

Requirements

Responsibilities

Skills

Wpromote

About Wpromote

Benefits

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

401(k) Company Match

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Pet Insurance

Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.

Data privacy regulations could strain resources and impact profitability.

Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.

Their proprietary Polaris platform provides a competitive edge in social media marketing.

Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.

Partnership with PubMatic enhances transparency and efficiency in media buying.

Recognition as a top digital agency boosts talent acquisition and retention.

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