Group Director, Paid Media Strategy

Group Director of Media Strategy

Employment Type: Full Time Location Type: Remote-first (US-based with potential exclusions) Salary: $165,000 - $190,000 annually (plus bonus and benefits)

Position Overview

As Group Director of Media Strategy at Wpromote, you will be a senior strategic leader responsible for driving integrated marketing solutions across a portfolio of high-impact clients. This role involves leading and mentoring a team of strategists, shaping audience insights, developing media mixes, optimizing creative strategy, and implementing full-funnel measurement strategies. You will partner directly with senior clients to address complex business challenges and drive growth in both revenue and talent. This is a high-impact, high-autonomy opportunity to influence agency growth, manage a book of business, and establish excellence in media strategy.

Responsibilities

• Manage a pod of media strategists, including supporting their books of business.
• Develop a deep understanding of client businesses, industries, and competitive landscapes.
• Oversee and elevate planning and strategy sessions with clients to ensure alignment between KPIs, business goals, and marketing objectives.
• Lead the development of integrated media strategies and full-funnel measurement frameworks.
• Provide strategic guidance on audience insights and media mix optimization.
• Ensure creative strategy is aligned and optimized for media execution.
• Engage with senior-level clients to solve complex business challenges.
• Collaborate across departments to scale best practices and elevate strategic thinking.
• Build and nurture strong, future-forward client relationships.
• Contribute to agency growth and talent development.

Requirements

• Proven experience in a senior media strategy role, with a focus on integrated marketing solutions.
• Demonstrated ability to lead and mentor a team of strategists.
• Expertise in audience insights, media mix development, and full-funnel measurement.
• Strong client-facing skills and experience partnering with senior-level stakeholders.
• Ability to balance executive-level client engagement with hands-on team leadership.
• Experience in growing revenue and developing talent within an agency setting.
• Excellent collaboration and communication skills.

Company Information

Wpromote is recognized as a Best Place to Work by Ad Age and Glassdoor, and Adweek's Fastest Growing Digital Agency. We are committed to building a better, more inclusive work environment and supporting our employees' careers. We prioritize a strong work-life balance through our comprehensive benefits package, which includes:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits

*While this role offers remote flexibility, Wpromote has office hubs in Los Angeles, Chicago, and New York for optional collaboration and development opportunities.

Application Instructions

This position is not eligible for immigration sponsorship.

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