Senior Ad Operations Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Applications, Advertising & MarketingIndustries

Requirements

The Senior Ad Operations Manager should possess a highly analytical and detail-oriented approach, along with technical proficiency. They must be comfortable working ‘hands on keyboard’ to stand up and manage monetization strategies, troubleshoot operational and technical issues, analyze campaign performance, and create client-facing reports and actionable insights. Strong experience with Google Ad Manager and familiarity with demand and supply-side partners in the ad tech ecosystem are required.

Responsibilities

This role involves being an early member of the Sales and Client Service team, focusing on building and managing monetization strategies through direct advertiser campaigns and programmatic yield management. The manager will be responsible for analyzing campaign performance, creating client-facing reports, and providing actionable insights, ultimately driving business growth within the advertising business at Life360.

Skills

Ad Operations

Brand Partnerships

Advertising Strategy

Digital Marketing

Data Analysis

Campaign Management

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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