Life360

Senior Ad Operations Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Applications, Advertising & MarketingIndustries

Ad Operations Manager

Salary

The US-based salary range for this position is $134,500 to $197,500. Base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience.

Location Type

Remote (within the US)

Employment Type

Full-time

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our members, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Team

The mission of our recently formed advertising business is to match our members with brands, products, and services that improve everyday family life, generating new innovation in our free member experience. We recognize that a thriving advertising business funds amazing deals and experiences for our members, while delivering rich insights and business results for brands that want to connect with everyday family life.

While advertising is a newer business at Life360, our ambitions are grounded in powerful foundations for a scaled business. We are the 13th largest app by daily active users (DAU), possessing a unique understanding of family relationships, movement patterns and paths to real world purchases. We are committed to a privacy by design approach to serving our members, while also maintaining an experience that is safe for brands catering to families. Joining our team today is an opportunity to build a high growth business inside a trusted consumer brand that is growing our audience and expanding our value for our members.

The advertising team values teammates that have a bias for action, optimizing for momentum over perfection. We value experimentation and thoughtful risk takers who embrace testing and learning from failure to innovate rapidly. We believe in a mission-driven collaborative work style where we prioritize transparency, accountability, and shared purpose in everything we do. Lastly, we want you to bring joy to the work - what we are doing requires tremendous energy and focus, so let’s have fun while we do it.

About the Job

We are looking for an Ad Operations Manager to join as an early member of our Sales and Client Service team in the Advertising business. This role requires a highly analytical, detail-oriented, and technically proficient individual who will be “hands on keyboard” in standing up and managing monetization strategies from direct advertiser campaigns and programmatic yield management. This person should be well versed in troubleshooting operational and technical issues, analyzing campaign performance, and creating client-facing reports and actionable insights. This individual should be well versed in Google Ad Manager as well as have experience working across demand and supply side partners in the ad tech ecosystem. This is an individual contributor role with immense professional development opportunities as the business grows.

Skills

Ad Operations
Brand Partnerships
Advertising Strategy
Digital Marketing
Data Analysis
Campaign Management

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters
2008Year Founded
$114.9MTotal Funding
IPOCompany Stage
Consumer Software, CybersecurityIndustries
501-1,000Employees

Benefits

Core business hours for work-life balance
No-meetings on Wednesday afternoons
Home office stipend
Remote-first work environment
In-person collaboration opportunities
Competitive pay and benefits
Health, dental, and vision insurance
401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.
The new advertising platform may raise privacy concerns among Life360 users.
Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.
The company integrates with smart home devices for seamless family safety management.
Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.
The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.
Expansion into smart home integration broadens Life360's market reach and user engagement.

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