Account Executive - Brands at Tatari

New York, New York, United States

Tatari Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
AdTech, AdvertisingIndustries

Requirements

  • 2+ years experience in B2B performance advertising sales (preferably linear or CTV)
  • Demonstrated past success achieving revenue objectives
  • Ability to tell a story with data, and clearly communicate technical terms and concepts
  • High motor to keep pace with fast moving clients to quickly grow the business
  • Strong sense of ownership, self-motivated, driven and able to work independently as well as fostering a collaborative environment
  • Great presentation and listening skills—you come prepared to every meeting
  • Experience with CRM software is a plus (we use Hubspot)
  • Bachelor’s degree required
  • Knowledge of both the TV advertising industry coupled with previous sales experience at a media or adtech company

Responsibilities

  • Drive leads, grow the pipeline, push deal progression, and meet sales quotas
  • Focus on acquiring clients that are doing at least $10M in ARR, helping them transition or expand into TV advertising
  • Understand the mindset of performance/growth marketers in order to deliver compelling sales presentations tailored to prospects
  • Negotiate business terms with decision-makers and executives
  • Work closely with the Client Services and Media Buying teams to strategically support account growth–helping them transition or expand into TV advertising
  • Effectively communicate with Client Development leadership regarding pipeline, activities, customer needs, and other business opportunities

Skills

B2B Sales
Prospecting
Pipeline Management
Sales Presentations
Deal Negotiation
Performance Marketing
TV Advertising
AdTech

Tatari

Data-driven platform for TV advertising optimization

About Tatari

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

San Francisco, CaliforniaHeadquarters
2016Year Founded
CONVERTIBLECompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Benefits

Competitive salary
Stock options
100% health insurance premium coverage
Unlimited PTO & sick days
Snacks, drinks, & catered lunches
Team building events
$1000 annual continued education benefit
$500 WFH reimbursement
$125 pre-tax monthly stipend to spend on whatever you want
Annual mental health awareness app reimbursement
FSA & commuter benefits
Monthly Company Wellness Day Off (During WFH)

Risks

Integration of TheViewPoint with FreeWheel increases competition for Tatari.
The launch of Vault may divert resources from Tatari's core business.
Reliance on third-party data providers poses risks if partnerships are disrupted.

Differentiation

Tatari transforms TV ads into a digital-like experience with real-time analytics.
The platform offers comprehensive campaign optimization across linear and streaming TV.
Tatari's data-driven approach helps clients make informed advertising decisions.

Upsides

Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
Integration with Experian enhances Tatari's data and targeting capabilities.
The launch of Vault aligns with the trend towards privacy-first advertising solutions.

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