[Remote] Senior Growth Marketing Manager at Propel

New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Financial ServicesIndustries

Skills

Key technologies and capabilities for this role

Growth MarketingUser AcquisitionPaid MediaChannel ExplorationPaid AcquisitionBudget ManagementForecastingReportingCreative DevelopmentA/B TestingIncrementality TestingAnalyticsAttribution Modeling

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 6–10 years of experience leading paid acquisition programs at consumer tech companies, with mobile-first experience strongly preferred, and proven success managing $15M–$20M+ annual budgets.

What are the key responsibilities of the Senior Growth Marketing Manager?

You will own the direction and performance of Propel’s acquisition program, manage and optimize the paid media budget, build a high-performing creative engine, lead A/B testing, and collaborate with cross-functional teams.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate has 6–10 years leading paid acquisition at consumer tech companies, experience managing large budgets with proven CAC improvements, and deep knowledge of growth strategies across paid social, search, and display.

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

New York City, New YorkHeadquarters

2014Year Founded

$85.6MTotal Funding

GRANTCompany Stage

Consumer Software, Social ImpactIndustries

51-200Employees

Benefits

Generous vacation policy

Unlimited sick days

Medical, dental, & vision coverage

401k with employer match

16 weeks parental leave

New tech tools

Remote first

Risks

Competition from new fintech startups may erode Propel's market share.

Changes in EBT and SNAP policies could affect Providers app functionality.

Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.

Providers app integrates job postings, aiding users in finding suitable employment opportunities.

Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.

Real-time payment tools integration could improve users' financial health.

Free tax filing services increase user retention and attract new users.

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