マーケティングリード（日本市場担当） at Contentsquare

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

日本国内でのB2B SaaSまたはテクノロジー業界における、マーケティングキャンペーンおよびイベント運営経験5年以上
日本語・英語での優れたコミュニケーションスキル
高い組織力、複数プロジェクトの同時管理が可能
経営層とのコミュニケーションに自信があり、交渉力・対人スキルに優れている
データ・成果志向で、ROIを測定し改善できる
協働姿勢があり、営業・クリエイティブ・グローバルチームと連携して成果を出せる

Responsibilities

グローバルの優先事項に沿った日本向けマーケティング戦略の策定・実行、パイプラインとビジネス成長の推進
営業、パートナー、カスタマーサクセスチームと連携し、クライアント満足度の高いキャンペーンを実施
オンライン、ハイブリッド、対面イベントの企画・運営（アイデア出しから実行まで）、すべてのイベントで価値とつながりを創出
グローバルのコンテンツ・デザインチームと協働し、魅力的なキャンペーンメッセージ、デジタル資産、プロモーション素材を制作
マーケティング施策の効果を測定・分析し、継続的に改善しつつ予算管理も実施
日本市場でのContentsquare代表として、知見共有やチーム支援、市場におけるブランドイメージ形成に貢献

Skills

B2B Marketing

SaaS Marketing

Marketing Strategy

Campaign Management

Event Planning

Event Operations

Marketing Analytics

Budget Management

Digital Assets

Content Creation

Cross-functional Collaboration

Contentsquare

Digital experience analytics and insights platform

About Contentsquare

Contentsquare provides digital experience analytics through an AI-powered platform that analyzes customer behaviors, feelings, and intentions across various online touchpoints. The platform collects data from over 1 million websites, allowing businesses to understand how customers interact with their digital content. This understanding helps companies improve their operations, build customer trust, and ensure that their services are secure, private, and accessible. Unlike many competitors, Contentsquare focuses on delivering deep insights that foster empathy towards customers, enabling brands to enhance customer satisfaction and adapt quickly to market changes. The goal of Contentsquare is to empower businesses to create meaningful customer experiences that drive growth and loyalty.

Paris, FranceHeadquarters

2012Year Founded

$1,257.4MTotal Funding

SERIES_FCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Opportunities for personal growth and career development

Competitive salaries

Generous health and retirement benefits

Excellent family care

Paid time off and flexible policies

Fun and ambitious work environment

Risks

Increased competition from emerging platforms may erode Contentsquare's market share.

The departure of key executives could lead to strategic instability.

Integration challenges with acquisitions like Heap may cause operational inefficiencies.

Differentiation

Contentsquare offers AI-powered insights into customer behaviors and feelings across all touchpoints.

The platform integrates four analytics domains: DXA, DEM, PA, and VoC.

Contentsquare's focus on privacy and accessibility builds strong customer trust.

Upsides

Contentsquare's new AI features enhance conversion, retention, and NPS improvements.

Strategic partnerships, like with TMG, expand Contentsquare's digital experience capabilities.

The rise of AI-driven personalization boosts demand for Contentsquare's analytics solutions.

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