Job Description: Marketing Strategy

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

PayPay is a rapidly growing fintech company, serving over 67 million users since its 2018 launch. With a diverse, international team of members from approximately 50 countries and regions, PayPay's vision is "Unlimited_". They are dedicated to creating an imaginative future, operating with a Day 1 mentality, and realizing visions that others cannot. This role is crucial for contributing to PayPay’s core values and maximizing business success through user (consumer/merchant) outreach. The team is composed of passionate individuals with a strong interest in FinTech and marketing.

Requirements

• Experience: A minimum of 3 years in marketing strategy implementation.
• KPI Management: Proven experience in defining and managing business Key Performance Indicators (KPIs).
• Executive Reporting: Demonstrated experience in creating documents for upper management.
• Data Analysis: Practical experience with data analysis, including tools like SQL.
• Project Leadership: Experience as a Project Manager at a Leader Level or above.
• Preferred Skills: Basic proficiency in English or Chinese is advantageous.

Responsibilities

• Develop and implement marketing strategies focused on new user acquisition and usage promotion.
• Define user KPIs and manage the Plan-Do-Check-Act (PDCA) cycle for continuous improvement.
• Lead and manage cross-departmental projects to ensure successful execution of marketing initiatives.
• Plan and execute strategies to expand the user base.
• Implement marketing campaigns to gain insights into user attributes.
• Contribute to the strategic development of user marketing initiatives.
• Participate actively in the creation of business plans.

Application Instructions

• Not Specified

Company Information

• Company: PayPay
• Industry: Fintech
• Mission: To maximize the PayPay business by delivering PayPay’s core values to users (consumers/merchants) through appropriate methods and media.
• Department: Marketing Strategy Department
• Team: Marketing Strategy Team (currently 6 members)
• Work Arrangement: Work From Anywhere at Anytime (WFA) – Primarily remote work from home or a satellite office.
• Location: Nationwide (Japan) – Residence within Japan is required.
• Working Hours: Super Flexible System (no core hours) – Standard hours are generally 9:00 AM to 5:45 PM (7 hours 45 minutes working time + 1-hour break).
• Holidays: Saturdays, Sundays, year-end and New Year holidays, and company-designated holidays.
• Leave:
  • Annual Paid Leave: 14 days initially, prorated based on the month of hire, available from the date of hire.
  • Personal Leave: 5 days per year (3 or 5 days depending on the month of hire) under PayPay’s unique special paid leave system, usable for employee or family illness/injury, or pet care, etc.
• Compensation:
  • Annual salary, including some fixed overtime pay.
  • Determined based on experience, skills, performance, and contribution, in accordance with company regulations.
  • Annual review process.
  • Special bonus (incentive) based on company performance and individual contributions (paid annually).
  • Overtime pay and night shift pay are provided.
• Benefits:
  • Social Insurance: Health Insurance, National Pension, Employment Insurance, Workers' Compensation Insurance.
  • Company-Sponsored Retirement Savings Plan.
  • Language Learning Support.

Additional Resources

• PayPay Inside-Out (Corporate Blog) /JP: [Link to Japanese Blog]
• PayPay Inside-out (Corporate Blog) /ENG: [Link to English Blog]
• PayPay Product Blog /JP: [Link to Japanese Product Blog]
• PayPay Product Blog /ENG: [Link to English Product Blog]