Strategic Content Marketing Manager

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Marketing & Advertising, Music & AudioIndustries

Requirements

Candidates should possess 5+ years of content marketing experience in a B2B technology company, preferably with B2B SaaS, subscription-based models, or streaming media experience. They should demonstrate a strong understanding of how content establishes and reinforces relationships with target audiences, customers, influencers, and colleagues. Excellent writing, editing, and storytelling skills are essential, along with the ability to steer a multi-channel content strategy.

Responsibilities

The Strategic Content Marketing Manager will develop and implement a content marketing strategy to increase brand awareness, generate leads, and encourage customer engagement. They will create high-quality content for various channels including blog posts, articles, whitepapers, case studies, social media, email campaigns, and website content, track and report on content performance, conduct research on industry topics, collaborate with cross-functional teams, optimize content for SEO and AI, manage content calendars, and stay up-to-date with content marketing trends.

Skills

Content Strategy

Storytelling

Content Creation

B2B Marketing

Digital Media

Social Media

Content Development

Data Analysis

Customer Engagement

Rockbot

Audio and visual solutions for businesses

About Rockbot

Rockbot enhances customer experiences through audio and visual solutions, focusing on digital signage and audio management. The company provides services like music streaming, audio messaging, video management, and digital signage to a variety of clients, including small businesses and large enterprises. Rockbot's platform integrates with existing audio-visual systems, allowing businesses to customize the media played in their venues. Clients pay a subscription fee for access to these features, and Rockbot also offers advertising solutions for targeted outreach. A key feature is the Rockbot Media Player, which connects easily to A/V systems and the internet, ensuring a long-lasting setup. The platform encourages user interaction through the Rockbot App, enabling customers to vote for songs and sync with Spotify. Rockbot aims to transform how businesses manage their media, improving customer engagement and satisfaction.

Oakland, CaliforniaHeadquarters

2009Year Founded

$5MTotal Funding

SERIES_ACompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Company Equity

Risks

Integration challenges from Nerdy Bunny acquisition may disrupt operations.

Partnership with Clear Channel exposes Rockbot to airport media competition.

Subscription model may be vulnerable during economic downturns.

Differentiation

Rockbot offers a single-platform solution for music, TV, and digital signage.

The Rockbot Media Player integrates seamlessly with existing A/V systems.

Rockbot's platform supports user interaction through the Rockbot App and Spotify integration.

Upsides

Acquisition of Nerdy Bunny enhances Rockbot's experiential retail capabilities.

Partnership with Clear Channel Outdoor expands Rockbot's presence in airports.

Growing demand for contactless digital signage boosts Rockbot's market potential.

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