Sol de Janeiro

Brazilian-inspired skincare and body care products

Town of Wallkill, New York, United States

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters
2015Year Founded
$14.2MTotal Funding
EARLY_VCCompany Stage
Consumer GoodsIndustries
201-500Employees

Benefits

Performance Bonus
Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.
L'Occitane's acquisition might alter Sol de Janeiro's brand identity.
Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.
The brand emphasizes vegan-friendly and reef-safe ingredients in its products.
Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.
Experiential marketing strategies enhance consumer engagement and brand loyalty.
L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

Funding

Total raised$14.20 M
Latest valuation$73.00 M
StageEARLY_VC
EARLY VC
5/31/2019
$15
$73.00 M