Coordinator, Email and SMS Marketing at Sol de Janeiro

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

BeautyIndustries

Requirements

Bachelor’s Degree
Minimum of 2 years of experience in retention, lifecycle, or CRM marketing
Experience with Klaviyo preferred, but not required
Strong quantitative, analytical, and reporting skills
Detail-oriented and able to pivot quickly and effectively prioritize workload
Beauty industry experience preferred, but not required
Strong project management and organizational skills
Excellent writing and proof-reading skills
Clear, proactive communicator

Responsibilities

Support campaign email and SMS marketing operations and execution including building, scheduling, and deploying daily marketing communications in collaboration with email and SMS service provider
Work closely with the Senior Manager and digital creative and copy teams for email and SMS briefing including creating and editing email content and editing copy for SMS marketing
Own process of gathering and organizing digital assets and uploading into CRM deployment tool
Quarterly, audit the email and SMS trigger program and send reports to ensure conversations are operating as expected and creative is up-to-date
Participate and assist in the planning of email + SMS marketing campaigns; collaborate with DTC, Global, Creative and Product teams on email needs, priorities, and scheduling
Conduct competitor research around broadcast marketing emails, SMS, automated emails, personalized marketing, loyalty programs, and more to stay current on industry trends and practices and make recommendations to improve the business
Pull reports, track, and evaluate results of email and SMS marketing campaigns focusing on KPI metrics including open rate, click through rate, conversion rate, unsub rate, revenue and RPM
Summarize findings and provide strategic, actionable recommendations so team could meet/exceed goals and optimize performance
Contribute to A/B and multivariate email and SMS testing ideas/plans, segmentation and personalization strategies, list growth plans, and measure effectiveness of campaigns
Participate on calls with agency partners and own follow ups

Skills

Key technologies and capabilities for this role

Email MarketingSMS MarketingCampaign ExecutionPerformance ReportingContent BriefingCopy EditingMarketing AutomationAnalytics

Questions & Answers

Common questions about this position

What does the Coordinator, Email and SMS Marketing role entail?

The role involves end-to-end execution of email and SMS marketing communications, including building, scheduling, deploying campaigns, briefing creative needs, owning reporting and performance evaluation, auditing trigger programs, conducting competitor research, and providing optimization recommendations.

Who does this position report to?

This position reports to the Senior Manager, Email and SMS Marketing.

Is this role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What skills or experience are needed to succeed in this role?

Strong candidates will have experience with email and SMS marketing operations, CRM deployment tools, performance reporting on KPIs like open rate, click through rate, conversion rate, revenue, and competitor research, along with collaboration skills across creative, DTC, Global, and Product teams.

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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