Coordinator, Email and SMS Marketing at Sol de Janeiro

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

BeautyIndustries

Requirements

Bachelor’s Degree
Minimum of 2 years of experience in retention, lifecycle, or CRM marketing
Experience with Klaviyo preferred, but not required
Strong quantitative, analytical, and reporting skills
Detail-oriented and able to pivot quickly and effectively prioritize workload
Beauty industry experience preferred, but not required
Strong project management and organizational skills
Excellent writing and proof-reading skills
Clear, proactive communicator

Responsibilities

Support campaign email and SMS marketing operations and execution including building, scheduling, and deploying daily marketing communications in collaboration with email and SMS service provider
Work closely with the Senior Manager and digital creative and copy teams for email and SMS briefing including creating and editing email content and editing copy for SMS marketing
Own process of gathering and organizing digital assets and uploading into CRM deployment tool
Quarterly, audit the email and SMS trigger program and send reports to ensure conversations are operating as expected and creative is up-to-date
Participate and assist in the planning of email + SMS marketing campaigns; collaborate with DTC, Global, Creative and Product teams on email needs, priorities, and scheduling
Conduct competitor research around broadcast marketing emails, SMS, automated emails, personalized marketing, loyalty programs, and more to stay current on industry trends and practices and make recommendations to improve the business
Pull reports, track, and evaluate results of email and SMS marketing campaigns focusing on KPI metrics including open rate, click through rate, conversion rate, unsub rate, revenue and RPM
Summarize findings and provide strategic, actionable recommendations so team could meet/exceed goals and optimize performance
Contribute to A/B and multivariate email and SMS testing ideas/plans, segmentation and personalization strategies, list growth plans, and measure effectiveness of campaigns
Participate on calls with agency partners and own follow ups

Skills

Email Marketing

SMS Marketing

Campaign Execution

Performance Reporting

Content Briefing

Copy Editing

Marketing Automation

Analytics

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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