Coordinator, Global Product Marketing – Fragrance at Sol de Janeiro

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, FragranceIndustries

Requirements

Bachelor’s degree or equivalent
1+ years of professional experience in beauty (internships included); marketing preferred
Passion for fragrance, beauty, and upcoming cultural trends
Creative yet analytical thinker - able to craft compelling fragrance stories while interpreting data and insights
Team player with a positive attitude and agility given the dynamic environment
Curious, open-minded, and with a constant drive for excellence
Attention to detail and organization are critical
Knowledge of Microsoft Office 365, especially Excel and PowerPoint
Must be comfortable working a hybrid schedule (3 days in our New York office per week)

Responsibilities

Conduct fragrance market and trend research, identifying emerging olfactive directions, ingredient stories, and competitive launches to inform product strategy
Support fragrance development process by tracking briefs, submissions, evaluations, and cross-functional feedback
Assist in crafting detailed marketing presentations and product concept briefs that outline fragrance positioning, emotional storytelling, olfactive notes, claims, and consumer benefits
Help define fragrance naming and concept language, ensuring alignment with Sol de Janeiro’s unique tone of voice
Support the messaging and positioning for fragrance launches and ongoing optimizations of existing collections
Manage translations, copy manuscripts, and artwork approvals, ensuring fragrance product stories resonate globally
Monitor and recommend updates to fragrance Q&As, reflecting new insights from competitive analysis and consumer feedback
Analyze fragrance performance, sales and pricing data to identify trends and performance insights, supporting strategic decision-making
Maintain the fragrance launch calendar and ensure all stakeholders are informed of key updates and timelines
Organize competitive fragrance sample collection and lead internal olfactive education sessions to enhance team knowledge and excitement
Stay continuously updated on consumer and fragrance market insights to identify potential new opportunities within the beauty and fragrance space

Skills

Market Research

Trend Analysis

Competitive Analysis

Fragrance Development

Product Briefs

Marketing Presentations

Cross-Functional Collaboration

Olfactive Trends

Ingredient Research

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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