Vice President, Global Product Marketing, Promotion and Merchandise + Special Projects at Sol de Janeiro

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, Consumer GoodsIndustries

Requirements

Experience owning global promotions and gifting business end-to-end, from strategy through execution
Ability to set vision, lead strategy, and inspire teams for promotional and gifting programs
Expertise in developing bold, creative, and commercially powerful promo/gifting concepts (e.g., holiday programs, limited-edition sets, sampling, merchandise, gift-with-purchase)
Proven track record in driving consumer acquisition, loyalty, and incremental growth through promotions
Leadership experience managing a team of 3, fostering collaboration, innovation, and continuous improvement
Strong cross-functional partnership skills with teams like procurement, external partners, agencies, vendors, Global Consumer Engagement, and retailers
Proficiency in monitoring/analyzing promotional performance metrics and providing optimization insights
Knowledge of consumer insights, market trends, and competitive analysis for assortment decisions
Capability to handle special projects such as sampling, visual merchandising, and line edits

Responsibilities

Lead development and execution of promotional strategies/initiatives (holiday, limited-edition sets, sampling, gift-with-purchase)
Partner cross-functionally to create promotional offers/activations driving acquisition/sales, aligned with retailer strategies
Monitor/analyze promotional performance metrics and provide insights/recommendations for optimization
Ensure seamless execution of promotions (program development, creative briefs, campaign needs, messaging)
Develop/execute global merchandise plans (saleable merch, launch support, influencer mailers) aligned with brand vision/consumer preferences
Collaborate with procurement/partners/agencies/vendors on merchandise innovation (design, costing, execution)
Spearhead collaborations with fashion/creative/entertainment entities for limited-edition products
Assess merch needs and new opportunities with internal teams
Utilize insights/trends/competitive analysis for assortment decisions and growth opportunities
Lead special projects (e.g., sampling, visual merchandising, line edits)
Lead/develop team, fostering collaboration, innovation, and improvement

Skills

Key technologies and capabilities for this role

Product MarketingPromotions StrategyGifting ProgramsMerchandise DevelopmentConsumer AcquisitionLoyalty ProgramsSamplingGift-with-PurchaseTeam LeadershipStrategy ExecutionBeauty IndustryGlobal Marketing

Questions & Answers

Common questions about this position

What does this role report to and how large is the team it leads?

This role reports to the SVP, Global Product Marketing and leads a team of 3.

Is the salary or compensation range specified for this position?

This information is not specified in the job description.

Is this role remote or does it require working from a specific location?

This information is not specified in the job description.

What are the main responsibilities of this VP role?

The role involves owning the global promotions and gifting business end-to-end, leading promotional strategy and execution including holiday programs and gift-with-purchase, partnering cross-functionally, analyzing performance metrics, and developing merchandise plans aligned with brand vision.

What kind of experience makes a strong candidate for this position?

Strong candidates will have experience in shaping promotional and gifting roadmaps, leading cross-functional teams for bold creative concepts, driving consumer acquisition and loyalty in the prestige beauty category, and analyzing performance metrics for optimization.

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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