Manager, Brand Media - Americas at Sol de Janeiro

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

BeautyIndustries

Requirements

5 years’ experience in media strategy and planning within a complex organizational structure
A deep understanding of omnichannel media strategies and digital marketing, with a track record of increasing brand awareness and consumer engagement
Experience with retail media networks and understanding of their role in driving omni channel media
Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
Strong attention to detail: the ideal candidate will love digging into details
Proficient in developing and implementing data-driven campaigns, with an ability to analyze campaigns

Responsibilities

Assist in the development and execution of media plans across partners, inclusive of targeting and platform analysis, ROI assessment, creative overview, and the integration of cross-functional team plans
Develop & execute paid media strategy – own and manage paid media campaigns across digital channels (Meta, YouTube, TikTok, OOH, CTV, etc.), ensuring they drive brand awareness and engagement
Identify high-potential audiences, optimize targeting strategies, and expand brand reach
Monitor KPIs and analyze campaign performance. Provide actionable insights to optimize spend
Foster a culture of measurement and optimization, establishing benchmarks and working with agencies and internal teams for continual campaign improvement
Collaborate with cross functional partners (Amazon, DTC, Retail) to ensure holistic and strategic approach with consistency in messaging
Collaborate with Global Consumer Engagement team to ensure Global 360 strategies are incorporated into regional media plan and that regional needs are met as Global develops program toolkits
Work with Global and agency tools on optimized creative fit for purpose
Provide guidance and support to channel leads by leveraging retail media network ad products. Stay current with RMN roadmaps to identify new opportunities for brand alignment and capitalize on emerging ad products and features
Manage relationships with media agencies and platform partners, ensuring best-in-class execution and innovation in paid media
Partner with Project Management to ensure timely delivery of media creative assets, leveraging toolkits to streamline the process
Assist Director in the management of Brand Media budget. Partner with Finance to close each month
Stay informed on emerging trends across all relevant platforms to ensure the adoption of innovative campaign strategies

Skills

Key technologies and capabilities for this role

Media PlanningPaid MediaMetaYouTubeTikTokOOHCTVAudience TargetingROI AnalysisCampaign OptimizationKPI MonitoringDigital Strategy

Questions & Answers

Common questions about this position

What is the salary or compensation for the Manager, Brand Media - Americas role?

This information is not specified in the job description.

Is this role remote, hybrid, or office-based?

This information is not specified in the job description.

What skills are required for the Manager, Brand Media position?

Key skills include developing and executing paid media strategies across digital channels like Meta, YouTube, TikTok, OOH, and CTV; analyzing campaign performance, KPIs, and ROI; and managing relationships with media agencies and platform partners.

What is the company culture like at Sol de Janeiro?

Sol de Janeiro emphasizes excellence, innovation, and a collaborative environment, as evidenced by awards like TIME100’s 2024 Most Influential Companies and recognition as an outstanding workplace, with global teams and cross-functional partnerships.

What makes a strong candidate for this media manager role?

Strong candidates will have experience in paid media strategy, campaign optimization, KPI analysis, and collaborating with cross-functional teams and agencies to drive brand awareness.

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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