Social Creator at Sol de Janeiro

United States

Sol de Janeiro Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
BeautyIndustries

Requirements

  • 2–4 years of experience creating content for brands or as an independent creator
  • Proficiency in shooting and editing with mobile tools, full Adobe suite and CapCut
  • Strong understanding of what’s trending, what’s about to trend, and what makes content pop
  • An obsession with the arts, interested in various creative mediums and how they inspire the digital landscape
  • A love for storytelling, style, and expressing creativity through visual identities
  • Bonus: Comfortable on camera with an authentic, engaging presence
  • Based in the NYC metro area (hybrid work model with three mandatory in-office days per week)

Responsibilities

  • Produce short-form, platform-specific content for TikTok, YouTube Shorts, IG Reels, and beyond (both behind and in front of the camera if applicable)
  • Pitch and execute weekly ideas in collaboration with the social team, focusing on always-on support that ladders back to content pillars
  • Collaborate with broader consumer marketing, social, and influencer teams to bring campaign and launch moments to life in a forward-thinking way
  • Create content that suits specific channel needs and intent, with deep understanding of optimization for paid when necessary
  • Monitor cultural trends and adapt them to the brand voice and aesthetic in real time
  • Edit content with strong attention to pacing, tone, visuals, motion, and light graphics
  • Be nimble, experimental, and constantly push the edge of what’s possible for beauty/lifestyle content, inspired by all industries
  • Support scripting and copywriting to ensure content messaging delivers on the intended purpose

Skills

TikTok
Instagram
YouTube
Video Production
Content Creation
Filming
Video Editing
Social Media
Trend Spotting
Storytelling

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters
2015Year Founded
$14.2MTotal Funding
EARLY_VCCompany Stage
Consumer GoodsIndustries
201-500Employees

Benefits

Performance Bonus
Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.
L'Occitane's acquisition might alter Sol de Janeiro's brand identity.
Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.
The brand emphasizes vegan-friendly and reef-safe ingredients in its products.
Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.
Experiential marketing strategies enhance consumer engagement and brand loyalty.
L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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