Social Creator at Sol de Janeiro

United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

BeautyIndustries

Requirements

2–4 years of experience creating content for brands or as an independent creator
Proficiency in shooting and editing with mobile tools, full Adobe suite and CapCut
Strong understanding of what’s trending, what’s about to trend, and what makes content pop
An obsession with the arts, interested in various creative mediums and how they inspire the digital landscape
A love for storytelling, style, and expressing creativity through visual identities
Bonus: Comfortable on camera with an authentic, engaging presence
Based in the NYC metro area (hybrid work model with three mandatory in-office days per week)

Responsibilities

Produce short-form, platform-specific content for TikTok, YouTube Shorts, IG Reels, and beyond (both behind and in front of the camera if applicable)
Pitch and execute weekly ideas in collaboration with the social team, focusing on always-on support that ladders back to content pillars
Collaborate with broader consumer marketing, social, and influencer teams to bring campaign and launch moments to life in a forward-thinking way
Create content that suits specific channel needs and intent, with deep understanding of optimization for paid when necessary
Monitor cultural trends and adapt them to the brand voice and aesthetic in real time
Edit content with strong attention to pacing, tone, visuals, motion, and light graphics
Be nimble, experimental, and constantly push the edge of what’s possible for beauty/lifestyle content, inspired by all industries
Support scripting and copywriting to ensure content messaging delivers on the intended purpose

Skills

Key technologies and capabilities for this role

TikTokInstagramYouTubeVideo ProductionContent CreationFilmingVideo EditingSocial MediaTrend SpottingStorytelling

Questions & Answers

Common questions about this position

What platforms will I be creating content for in this role?

You'll produce short-form, platform-specific content primarily for TikTok, Instagram Reels, and YouTube Shorts.

What are the key responsibilities of the Social Creator?

Responsibilities include conceiving and producing short-form content for social platforms, pitching weekly ideas, collaborating with marketing and influencer teams, monitoring trends, editing content, and supporting scripting.

Is this role remote or office-based?

This information is not specified in the job description.

What team does this role report to?

The role is part of the dynamic Global Content & Brand Experience team and reports to the Director of Social Media, Content & Community.

What skills make a strong candidate for this position?

Ideal candidates are culturally savvy, visually driven, skilled in content creation from concepting to filming and editing, trend-spotters with a sharp visual POV, and able to adapt trends to the brand voice.

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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