Associate Director of Ecommerce Merchandising at Sol de Janeiro

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, Ecommerce, RetailIndustries

Requirements

7+ years of experience in ecommerce, Beauty or wellness experience preferred
2-3 years of team leadership
Strong understanding of DTC best practices
Strong understanding of ecommerce platforms (Shopify Plus preferred)
Strong understanding of analytics

Responsibilities

Lead orchestrated strategy of digital store through merchandising, content, user experience, testing, technical infrastructure and operations to drive additional traffic and sales
Highlight and follow through on top site priorities and technology, product, & testing roadmaps
Oversight of all site tasks including promotions, site content updates, merchandising and product setup ensuring that functionality meets and exceeds company expectations
Maintain site ADA compliance and ensure updated standards are met by technology partners and communicated out to internal stakeholders
Analyze site performance metrics and trends alongside Customer Relationship Director and deliver relevant product performance and consumer behavior insights
Communicate key updates (site, product, promotional) to Operations and Customer Service teams
Ad hoc reporting and analysis where support is required to support insight
Initiate and maintain communication of product sales data, product trends, and inventory information to cross-functional partners
Own and report out on product mix of business performance vs targets and provide action plans necessary to change, improve and optimize product performance on Ecommerce site with oversight from Director, DTC
Work closely with DTC, Inventory, & Forecasting teams on the item-level sales and buying plans for all categories and new products to ensure how they roll up to the channel’s top line financial targets
Work in close partnership with larger Americas and Product Marketing teams to inform the DTC marketing calendar with a focus on digital growth initiatives, including but not limited to product exclusives, promotional products, and launch timing
Identify whitespace opportunities through customer data, sales trends, and competitive analysis to inform future product development
Work with Global Consumer Engagement, Global Product Marketing, and Ecomm Creative teams to receive promotional, product launch and marketing communication calendars for all site needs and experiences, overseeing the briefs to the Creative & Copy teams directly for site assets

Skills

Ecommerce Merchandising

DTC Strategy

AOV Optimization

Conversion Optimization

User Experience

A/B Testing

Site Management

Promotions Management

Content Management

Product Lifecycle

Data-Driven Merchandising

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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