Nature's Bakery

Produces nutritious, real fruit-filled snacks

Carson City, Nevada, United States

About Nature's Bakery

Nature's Bakery produces a range of healthy snacks that are filled with real fruit. Their product offerings include Whole Wheat Fig Bars, Oatmeal Crumble Bars, Gluten-Free Fig Bars, and Brownie Bars, catering to various dietary needs such as whole grain and gluten-free options. These snacks are aimed at health-conscious consumers, including busy professionals, parents, and fitness enthusiasts, who seek convenient and nutritious food choices. Nature's Bakery stands out from competitors by emphasizing the use of thoughtful, real ingredients in their products. They operate a direct-to-consumer sales model through their website, alongside retail distribution, and offer a subscription service for regular deliveries of their snacks. The company's goal is to provide delicious and nutritious snack options while ensuring customer satisfaction through quality ingredients and a convenient shopping experience.

Carson City, NevadaHeadquarters
2011Year Founded
ACQUISITIONCompany Stage
Food & Agriculture, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Short-Term Disability
Paid Life Insurance
Wellness Program
Pet Insurance

Risks

Rising costs of plant-based ingredients may impact Nature's Bakery's profit margins.
Increased competition from emerging health-focused snack brands could erode market share.
The $237 million facility expansion in Salt Lake City poses financial risks if sales don't grow.

Differentiation

Nature's Bakery offers a wide range of dietary options, including gluten-free and plant-based.
The company emphasizes real, thoughtful ingredients in all its snack products.
Nature's Bakery provides customizable snack boxes with subscription services for convenience.

Upsides

The health and wellness food market is expected to grow at a CAGR of 9.2%.
Nature's Bakery's expansion into e-commerce aligns with the $250 billion online grocery market.
The 'snackification' trend supports increased demand for Nature's Bakery's snack products.

Funding

Total raised$400
Latest valuation$400.00 M
StageACQUISITION
ACQUISITION
11/30/2020
$400
$400.00 M