Campaign Engineer at Critical Mass

San Jose, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, MarketingIndustries

Requirements

Advanced English proficiency (At least B2+)
2+ years of experience using SQL, Python, or working with APIs for data extraction
2+ years of experience designing ETL solutions
Knowledge of cloud computing technologies like Salesforce, Databricks, Azure, Snowflake, and AWS
Strong analytical mindset with exceptional reporting skills and attention to detail
Experience with HTML, CSS, SSJS, and personalization in campaign tools
Excellent communication skills with experience working in cross-functional teams across different organizations
Proven experience in campaign management on platforms like Salesforce Marketing Cloud, Adobe Experience Platform, Pega, or Braze is a PLUS
Strong project management and customer relationship skills
Demonstrated ability to quickly learn and apply knowledge across a wide range of subjects
Based in office in San José, Costa Rica (minimum 3 days a week)

Responsibilities

Assisting in creating basic segments using SQL for multi-channel campaigns
Supporting the automation of manual processes under supervision using SQL and Python
Helping monitor campaigns to identify and report issues
Assisting in analyzing documentation and learning to extract data using APIs with team guidance
Collaborating with the Marketing Sciences and development teams to support campaign tracking and code deployment
Assisting in campaign implementation and monitoring on platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, or Braze
Participating in meetings with agencies, vendors, and clients to understand requirements and support campaign execution
Communicating basic progress and results to internal teams
Supporting data tagging and organization to improve future analysis
Staying up to date with basic knowledge of digital marketing and data analysis, with a strong willingness to learn continuously
Support the team in setting up, monitoring, and managing multi-channel marketing campaigns
Assist with data manipulation and analysis tasks
Learn to design and maintain data solutions that help optimize processes and automate tasks

Skills

SQL

Python

ETL

APIs

Salesforce

Databricks

Azure

Snowflake

AWS

HTML

CSS

SSJS

Adobe Campaign Classic

Salesforce Marketing Cloud

Adobe Journey Optimizer

Pega

Braze

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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