Marketing Science Analyst at Critical Mass

San José, San José Province, Costa Rica

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital MarketingIndustries

Requirements

1 to 3 years of experience owning marketing science deliverables, focusing on at least two of: tracking and measurement, implementation, reporting, data visualization, testing, data integration, or statistical modeling
B.S. degree in a quantitative or technical field (e.g., statistics, mathematics, business, finance, social sciences, computer science, or information management)
Proficient in common Microsoft 365 products (Excel, PowerPoint, etc.), with strong communication and collaboration skills
Experience with at least one data visualization platform (Tableau, Power BI, etc.)
Basic understanding of statistical analysis and quantitative methods
Familiarity with statistical programming languages (Python, R, etc.)
Understanding of data architecture and APIs
Ability to manage multiple projects and proactively communicate progress and challenges
Enthusiasm for learning and supporting team’s growth
Understanding of the purpose of key digital marketing channels
Nice to Have
Knowledge of digital media channels (Social, SEM, SEO, OLV, etc.) and how they interact
Familiarity with marketing attribution models and techniques (MMM, MTA, etc.)
Experience with digital media platforms (CM360, Google Ads, etc.)
Experience with website analytics platforms (Google or Adobe Analytics)

Responsibilities

Analyze digital marketing data to uncover trends, solve problems, and identify opportunities
Translate complex data into actionable insights through storytelling and visualization
Design, build, and automate analyses, reports, and dashboards
Evaluate media performance and audience behavior across paid and owned channels
Support the development and execution of measurement frameworks and process improvements
Collaborate with cross-functional teams and support senior colleagues with analytics materials for pitches and proposals

Skills

Excel

PowerPoint

Tableau

Power BI

Python

SQL

statistical modeling

data visualization

APIs

marketing attribution

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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