Marketing Science Analyst at Critical Mass

San Jose, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital MarketingIndustries

Requirements

1 to 3 years of experience owning marketing science deliverables across a broad range of initiatives
Focus on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling
Understanding of the nature and purpose of main Digital marketing channels
Top-notch communication and collaboration skills
Experience with at least one website analytics platform (e.g., Google or Adobe Analytics)
Experience with at least one digital media platform (e.g., Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360)
Experience with at least one data visualization platform (e.g., Tableau, Datorama)
Strong understanding of digital media channels (e.g., Social, SEM, SEO, OLV) including how each one works and how they interact
Familiarity with marketing attribution models and techniques (e.g., MMM, MTA)
Familiarity with statistical analysis techniques and quantitative methods
Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses

Responsibilities

Analyze complex data to find patterns, solve problems, and identify opportunities
Turn data into actionable insights through storytelling and data visualization
Design, build, and automate analyses, reports, dashboards, and other deliverables
Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings
Assist in the ideation, development, and execution of measurement frameworks
Determine and implement methods to improve analytics processes
Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests
Occasionally support senior colleagues with analytics material for new business pitches and request for proposals

Skills

Google Analytics

Adobe Analytics

Google Campaign Manager

Google Ads

Facebook Insights

Search Ads 360

Tableau

Datorama

data visualization

statistical modeling

SEM

SEO

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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