Marketing Science Lead at Critical Mass

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, SoftwareIndustries

Requirements

B.S. degree in a quantitative or technical field
M.S. degree preferred
Expertise in Python, R, SQL, or other business-relevant statistical programming language
Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation
Experience with two or more visualization platforms (Tableau, Power BI, etc.)
Advanced skills in common Microsoft 365 products (Excel, PowerPoint, etc.)
Proven ability to lead and collaborate with cross-functional teams
5+ years in digital analytics implementation
Experience with Multi-touch attribution (MTA), audience performance, media mix modeling, and incrementality testing
Working with media platforms (Meta, CM360, DV360, etc.)
Media taxonomy strategy and governance
Developing measurement plans using first- and third-party data
Designing and executing test & learn programs

Responsibilities

Ensure analyses, dashboards, and reports meet client needs and deliver actionable insights
Shape analytics content and provide thought leadership on methodology and technology
Lead the development and execution of measurement strategies
Oversee the mapping and implementation of data flows, and ensure compliance with data governance
Manage, coach, and develop analysts, and participate in hiring and training
Occasionally support senior colleagues with analytics material for new business pitches and request for proposals

Skills

Python

SQL

Statistical Modeling

Data Visualization

Data Integration

Data Architecture (ETL)

Automated Data Ingestion

Data Science

Team Collaboration

Mentoring

Leadership

Data Governance

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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