Activation Director at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Digital MediaIndustries

Requirements

5+ years in ad operations
Deep knowledge of digital media platforms and setups
Proven experience managing teams with multiple direct reports
Advanced Excel skills and strong numerical capability
Demonstrated ability to drive workflow/process change
Strong organizational skills and ability to manage competing priorities
Confident communication skills with both technical and non-technical teams
Familiarity with DCO platforms such as DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, or Clinch
Working knowledge of CSS, HTML5, or JavaScript
Experience collaborating with product or development teams
Understanding of creative production processes and agency workflows
Exposure to site tagging and audience segmentation

Responsibilities

Lead a pod within the team
Manage the end-to-end activation of DCO campaigns across display, video, and social channels

Skills

Key technologies and capabilities for this role

Ad OperationsExcelDoubleClick StudioFlashtalkingSizmekAdformSmartlyClinchCSSHTML5JavaScriptSite TaggingAudience Segmentation

Questions & Answers

Common questions about this position

What is the salary range for the Activation Director position?

The salary range is $100,000 - $130,000 USD, determined during the interview process based on factors like experience, skills, and for current employees, tenure.

Is this role remote or does it require office work?

The role requires working from an office a minimum of 3 days a week.

What key skills and experience are required for this role?

Requirements include 5+ years in ad operations, deep knowledge of digital media platforms, proven team management experience, advanced Excel skills, familiarity with DCO platforms like DoubleClick Studio or Flashtalking, and working knowledge of CSS, HTML5, or JavaScript.

What is the company culture like at ArtBot?

ArtBot retains the energy, agility, and collaborative spirit of a startup while benefiting from the strength of a global network, with a multidisciplinary team of strategists, designers, developers, analysts, technicians, and relationship managers.

What makes a strong candidate for the Creative Activation Director role?

A strong candidate has 5+ years in ad operations, experience managing teams, deep knowledge of digital media and DCO platforms, technical skills in CSS/HTML5/JavaScript and Excel, and the ability to drive workflow changes while managing priorities.

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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