Activation Director at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Digital MediaIndustries

Requirements

5+ years in ad operations
Deep knowledge of digital media platforms and setups
Proven experience managing teams with multiple direct reports
Advanced Excel skills and strong numerical capability
Demonstrated ability to drive workflow/process change
Strong organizational skills and ability to manage competing priorities
Confident communication skills with both technical and non-technical teams
Familiarity with DCO platforms such as DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, or Clinch
Working knowledge of CSS, HTML5, or JavaScript
Experience collaborating with product or development teams
Understanding of creative production processes and agency workflows
Exposure to site tagging and audience segmentation

Responsibilities

Lead a pod within the team
Manage the end-to-end activation of DCO campaigns across display, video, and social channels

Skills

Ad Operations

Excel

DoubleClick Studio

Flashtalking

Sizmek

Adform

Smartly

Clinch

CSS

HTML5

JavaScript

Site Tagging

Audience Segmentation

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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