Area Sales Manager at Critical Mass

Fort Myers, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and BeverageIndustries

Requirements

Passionate about food and beverages
Independent thinker and doer who loves introducing new food and beverage discoveries
High school diploma or 1-2 years of successful sales experience with retail
Established relationships and demonstrated success working with retail
Working knowledge of financials used in the sales process such as costing, margin, profitability, promotional spend

Responsibilities

Grow and manage sales of the Company’s brands at current and new retailers in the assigned area
Execute the Company-defined weekly sales route in strict adherence
Learn and understand the unique attributes, pricing, promotions, and route to market for the Company’s brands
Build and maintain relationships with assigned accounts by developing relationships with gatekeepers and key stakeholders
Provide excellent sales/customer service to achieve account satisfaction with the Company’s products
Assure high level of customer service by proactively handling customer concerns via phone, email, and in person
Develop and maintain relationships with local distributors and their reps to motivate growth of the Company’s brands
Participate in distributor kick-offs, monthly meetings, and ride-alongs to promote company brands
Develop and maintain relationships with local brand reps, including setting up and leading productive ride-alongs
Use mobile electronic devices to accurately and timely complete required forms and documents
Report progress, successes, and challenges to management in a timely manner
Solicit and obtain orders for incremental sales by meeting face-to-face with store decision makers, including displays, additional SKUs, facings, cold box placement, and other volume growth opportunities
Survey assigned accounts to ensure products and POS are presented to maximize sales and influence purchasing decisions (e.g., front-facing products, labeled shelves, verifying displays and pricing)
Utilize data on profit/margin opportunities, survey inventory for additional sales, provide samples for new launches, and take orders for distributor delivery
Interact with owners/managers on displays and signage (interior/exterior), confirm currency, use discussions to increase sales, inform of promotions, remove expired materials, and educate store teams on brand awareness
Conduct store audits with management to ensure merchandising standards and promotional programming execution
Demonstrate passion for all of the Company’s brands
Embrace and model the Company’s culture, values, and behavior, representing the Company positively and energetically

Skills

Key technologies and capabilities for this role

Sales ManagementAccount ManagementCustomer ServiceDistributor RelationsRelationship BuildingMerchandisingRoute SalesOrder SolicitationReportingMobile Devices

Questions & Answers

Common questions about this position

Is this a remote position or does it require travel?

This is not a remote position; it requires working in the greater Ft. Myers, Florida area and executing a weekly sales route defined by the company, including face-to-face meetings with retailers and distributors.

What are the key responsibilities of the Area Sales Manager?

The role involves growing and managing sales at retailers, building relationships with accounts and distributors, executing sales routes, providing customer service, soliciting orders, and ensuring proper product presentation and displays.

What skills are essential for this sales manager role?

Key skills include building and maintaining relationships with gatekeepers, stakeholders, distributors, and brand reps; providing excellent customer service; sales execution through face-to-face interactions; and using mobile devices for reporting and documentation.

What is the company culture like at Critical Mass Group?

This information is not specified in the job description.

What makes a strong candidate for the Area Sales Manager position?

A strong candidate will have experience in sales and distribution within food and beverage, strong relationship-building skills with retailers and distributors, proactive customer service approach, and ability to execute sales routes and use data to drive incremental sales.

What is the salary or compensation for this role?

This information is not specified in the job description.

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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