Strategy Director, DCO - Future Opportunities at Critical Mass

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, Media, Digital MarketingIndustries

Requirements

Strong sense of curiosity and willingness to explore new ideas and approaches to ensure market-leading strategies and technologies
Ability to maintain relationships with senior stakeholders (internal and external) throughout the end-to-end DCO campaign process
Capability to develop strong relationships across the OMG network and support new business pitches for Artbot and OMG
Strong commercial understanding of clients
Experience as a senior member of a strategy team, including managing and mentoring junior team members and co-leading team initiatives
Deep understanding of the digital media landscape, including programmatic, social, and emerging platforms, with ability to stay ahead of industry trends

Responsibilities

Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals; lead development of best-in-class digital media strategies incorporating data-driven insights, creativity, and innovation
Act as a trusted advisor to key senior stakeholders, including internal teams, clients, and agency partners; ensure seamless communication and collaboration across departments to foster strong relationships and enhance strategic execution
Oversee the conception, execution, and performance analysis of DCO campaigns; guide integration of personalization tactics leveraging dynamic-feed ad serving and HTML5 capabilities
Develop robust measurement frameworks to assess digital strategy effectiveness; utilize analytical rigor to interpret large data sets and derive actionable insights optimizing campaign performance against key client KPIs
Ensure digital strategies balance data-driven decision-making with creative excellence; pay strong attention to detail regarding visual quality and effectiveness of creative assets in alignment with brand guidelines and consumer engagement best practices
Manage and mentor junior team members; foster a culture of learning, growth, and high performance; provide strategic guidance, ensure resource allocation efficiency, and support professional development initiatives
Maintain deep understanding of digital media landscape and industry trends to evolve strategic approaches and media activation methodologies

Skills

DCO

Dynamic Creative Optimization

Strategy Development

Stakeholder Management

Ad Tech

New Business Pitches

Content Orchestration

Digital Channels

Performance Engineering

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

Land your dream remote job 3x faster with AI

Try Jobo Free