HubSpot Specialist
FulcrumSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Upskilling, Workforce DevelopmentIndustries
Requirements
Candidates must have proficiency with HubSpot CMS, Google Tag Manager (GTM), GA4, Google Search Console, and SEMrush. A strong technical foundation in HTML, CSS, and PHP is required, along with expertise in website optimization, UTM tracking, and digital performance marketing including A/B testing and SEO strategy. Experience with AI-driven growth tactics, managing agency relationships, and cross-functional collaboration is essential.
Responsibilities
The Website & Demand-Capture Manager will build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS, ensuring page performance and responsiveness. They will manage SEO infrastructure including metadata, schema markup, and redirects, and monitor site speed and crawlability. Responsibilities also include owning Google Tag Manager, conversion tracking, and event tagging, maintaining UTM taxonomy, and collaborating with content, product marketing, creative, and RevOps teams to ensure proper lead flow and brand consistency.
Skills
HubSpot CMS
Google Tag Manager (GTM)
GA4
Google Search Console
SEMrush
HTML
CSS
PHP
Website Optimization
Page Speed
Redirects
Schema Markup
Sitemaps
Robots.txt
UTM Tracking
Campaign Tagging
Marketing Attribution
Localization Workflows
Global Content Management
Digital Performance Marketing
A/B Testing
SEO
Degreed
Learning platform for workforce skill development
About Degreed
Degreed provides a learning and skill development platform designed to help businesses and organizations enhance their workforce. The platform integrates various learning resources such as courses, articles, videos, and webinars, allowing users to track their learning progress, set goals, and gain insights into their skill development. This centralized hub fosters a culture of continuous improvement and adaptability within organizations. Degreed differentiates itself by addressing the fast-changing skill requirements in the workforce and focusing on internal mobility, enabling employees to acquire new skills and move within the organization. The company's goal is to empower organizations to maximize their human capital through ongoing learning and development, ensuring they remain competitive in a rapidly evolving market.
Pleasanton, CaliforniaHeadquarters
2012Year Founded
$377.6MTotal Funding
LATE_VCCompany Stage
EducationIndustries
501-1,000Employees
Benefits
Comprehensive health insurance for you and your family (both PPO and HDHP plans available)
Dental and vision plans for you and your family
Employer-paid life insurance, AD&D, short-term disability, and long-term disability
Company equity
401(k) Retirement Savings Plan with up to 4% match
Company funded HSA and dependent care FSA (pending eligibility)
Generous Parental Leave
Unlimited Paid Time Off and 5 sick days per year
Education benefit: Up to $1,200 per year for anything you want to learn (and we mean anything)!
One-time Home Office Stipend to make your workspace more comfortable
Monthly internet and phone stipend
Monthly wellness stipend through Twic
Risks
Emerging EdTech startups offer similar platforms at lower costs, threatening Degreed's market share.
Economic downturns may reduce corporate spending on Degreed's subscription-based model.
Data privacy concerns pose compliance challenges amid Degreed's global expansion.
Differentiation
Degreed integrates diverse learning resources into a single, comprehensive platform.
The platform supports internal mobility by connecting users to job opportunities.
Degreed's AI-driven capabilities enhance user experience and learning outcomes.
Upsides
Increased demand for personalized learning boosts Degreed's tailored skill development pathways.
Hybrid work models drive investment in digital learning solutions like Degreed.
Partnerships with coaching platforms enhance Degreed's leadership development offerings.
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