Website and Demand Capture Manager | US
DegreedSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
$68,000 – $80,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries
Requirements
The Website Marketing Manager should have experience managing a company website, optimizing user journeys, managing content, and improving key performance metrics. They should also have experience with A/B testing, personalization, and landing page optimization, as well as the ability to track website traffic and user behavior. Collaboration skills and experience working with cross-functional teams are also necessary.
Responsibilities
The Website Marketing Manager will be responsible for optimizing the Wpromote website for user experience, SEO, and conversions. They will update content, drive traffic and engagement, and analyze user journeys to improve outcomes. This role involves tracking KPIs, recommending improvements, executing content strategy, implementing CRO tactics, and collaborating with the Demand Generation team. They will also build landing pages and partner with internal stakeholders to ensure cohesive digital marketing efforts.
Skills
Website Marketing
Digital Marketing
Traffic Generation
User Journey Optimization
Content Management
Performance Metrics
Bounce Rate Optimization
Conversion Rate Optimization
Demand Generation
Brand Management
Growth Marketing
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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