[Remote] VP, Product, Customer, and Lifecycle Marketing at Garner Health

The VP, Product Marketing will lead the product marketing function and be instrumental in designing and owning significant parts of the go-to-market strategy, collaborating regularly with the executive leadership team. Responsibilities include building a strong product marketing core by designing, building, and evolving messaging and positioning frameworks, utilizing feedback and data to guide content decisions, and ensuring all messaging is on-brand and optimized for different channels. The role involves building a best-in-class product to go-to-market motion by partnering with the product team to understand the market and personas, crafting processes for new product launches, and enabling external-facing teams with toolkits. Additionally, the VP will build and manage a high-performing team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence, and establishing accountability frameworks. The role also requires being a strong cross-functional partner by optimizing go-to-market teams, enabling customer-facing teams with materials, fostering customer relationships, and creating an industry knowledge center of excellence.