Garner Health

VP, Product, Customer, and Lifecycle Marketing

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Health TechnologyIndustries

Requirements

The candidate should have a proven ability to execute strategically with a focus on measurable outcomes and driving growth-oriented solutions for clients in B2B SaaS. Success advising multi-product SaaS companies on new categories and category evangelism is required. Exceptional communication and interpersonal skills are necessary for engaging effectively with various stakeholders. Relevant persona and product experience in healthcare benefits is a strong plus.

Responsibilities

The VP, Product Marketing will lead the product marketing function and be instrumental in designing and owning significant parts of the go-to-market strategy, collaborating regularly with the executive leadership team. Responsibilities include building a strong product marketing core by designing, building, and evolving messaging and positioning frameworks, utilizing feedback and data to guide content decisions, and ensuring all messaging is on-brand and optimized for different channels. The role involves building a best-in-class product to go-to-market motion by partnering with the product team to understand the market and personas, crafting processes for new product launches, and enabling external-facing teams with toolkits. Additionally, the VP will build and manage a high-performing team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence, and establishing accountability frameworks. The role also requires being a strong cross-functional partner by optimizing go-to-market teams, enabling customer-facing teams with materials, fostering customer relationships, and creating an industry knowledge center of excellence.

Skills

Product Marketing
Go-to-market Strategy
Messaging Frameworks
Positioning Frameworks
Market Differentiation
Customer Feedback Analysis
Data Analysis
Content Strategy
Brand Consistency
Audience Engagement
Product Management Collaboration
Persona Development
Market Penetration

Garner Health

Healthcare data platform improving patient outcomes

About Garner Health

Garner Health focuses on improving patient outcomes and reducing healthcare costs by utilizing a vast database of medical records. With over 60 billion records from 320 million patients, Garner identifies healthcare providers who are known for accurate diagnoses and better patient care. Individuals and families can use Garner's app and Concierge team to find in-network healthcare providers that are available and conveniently located. Additionally, Garner offers a reimbursement service that covers out-of-pocket medical expenses for visits to these top providers. For corporate clients, Garner provides a solution that enhances employee benefits and lowers costs without altering existing plans or networks. This approach allows companies to achieve savings and improve value-based care through data-driven insights. Garner's goal is to leverage its extensive claims database to deliver valuable services that enhance healthcare experiences for both individual and corporate clients.

New York City, New YorkHeadquarters
2019Year Founded
$59.6MTotal Funding
SERIES_BCompany Stage
Data & Analytics, HealthcareIndustries
201-500Employees

Benefits

Company Equity
401(k) Company Match

Risks

Increased competition from similar healthcare data analytics companies threatens Garner's market share.
Stricter data privacy regulations may limit Garner's access to necessary datasets.
Direct-to-consumer healthcare apps could divert individual clients from Garner's employer-based solutions.

Differentiation

Garner Health leverages the largest claims database in the U.S. for accurate provider recommendations.
The company offers a unique reimbursement service for out-of-pocket medical costs.
Garner's non-disruptive corporate solutions enrich benefits without changing plans or networks.

Upsides

Increased telehealth adoption enhances Garner's platform for remote, high-quality care access.
The rise of personalized medicine aligns with Garner's data-driven provider identification approach.
Growing consumer-driven healthcare supports Garner's model of empowering individuals with data.

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