[Remote] North America Marketing Leader at Nielsen

Chicago, Illinois, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

University Degree (Master or higher) in marketing, communications, business management or equivalent experience
8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele
Comprehensive knowledge of revenue marketing and digital marketing
Experience in content marketing and in steering agencies with measurable results
Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics

Responsibilities

Develop and implement the North America regional and market level marketing and communications strategy, including digital and off-line marketing activities, demand and lead generation campaigns, content marketing, advertising and related external communication
Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting
Identify and build out category specific marketing targeting key categories across FMCG and Tech and Durables
Drive a new focus on C-suite engagement with board level members in brands across the NA region – moving the brand to a strategic partner
Collaborate with global, regional and other peer marcom teams and members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ
Leverage the full marketing mix including content, digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference
Oversee the follow-up, nurture and flow of qualified marketing leads to sales meeting marketing contribution targets and maximize the return on investment
Manage the regional marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets – creating and building marketing as a source of revenue
Possess strong stakeholder management skills to engage, influence and partner with leadership on driving and building a modern marketing machine
Analyze data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimize performance using relevant metrics
Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution
Lead, manage and develop the skills and knowledge of the current North America Marketing team

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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