VP, Marketing and Growth

About the Role

NextRoll is seeking an experienced and dynamic Vice President of Marketing and Growth, reporting to our Chief Business Officer, to lead marketing strategy, execution and growth across our programmatic advertising and account based marketing products. We are looking for a visionary leader with a proven track record in scaling digital demand generation and our product-led self-serve business. Crucially, they will possess a deep understanding of the marketer's challenges and needs, coupled with the ability to strategically position our products in a competitive and evolving market landscape. They will be a champion of our culture and values both internally and externally, inspiring teams and fostering a positive, results-driven environment. This role is open in San Francisco, New York City, or US Remote locations. Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The Impact You Will Make

Strategic Leadership

• Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals.
• Guide the marketing team in identifying and pursuing new market opportunities and segments.
• Lead our product-led self-serve business, owning and driving the goals on acquisition, retention and growth, while thinking strategically and executing tactically with multiple teams.

Demand Creation and Revenue Marketing

• Scale demand creation efforts to drive pipeline growth and achieve revenue targets, leveraging a deep understanding of digital marketing.
• Drive excellence in integrated campaign planning and execution to support high-velocity growth.
• Collaborate with sales, product, and customer success teams to ensure marketing efforts are aligned with revenue goals with an eye for process excellence.

Product Marketing

• Oversee the development of product positioning, messaging, and go-to-market strategies for multiple product categories across programmatic advertising and account based marketing, serving B2C and B2B customers in the Mid Market and Enterprise segments.
• Ensure consistent and compelling product narratives that resonate with target audiences.
• Drive market research and competitive analysis to influence and develop a multi-year product and business strategy.

Brand and Public Relations

• Champion AdRoll’s brand as a strategic asset, ensuring it reflects business goals, resonates with our core audiences, and differentiates us in the market.
• Serve as a key internal advocate for brand investment and reputation-building efforts, ensuring marketing, product, and go-to-market teams are aligned around a unified identity and voice.

Team Development

• Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence and accountability.
• Ensure seamless collaboration across different marketing functions (e.g., brand, creative, demand generation, product marketing, etc.).

AI-First Mindset

• Reimagine marketing workflows with an AI-first approach, leveraging AI not just for efficiency but for fundamental transformation of processes.
• Identify and implement AI tools to automate workflows, accelerate engagement signals, and enhance overall marketing effectiveness.

Skills You’ll Bring

• 12+ years of experience with 6+ years of demonstrated success in senior marketing leadership roles, leading teams and managing multiple product categories and segments.
• Experience in scaling digital demand creation, revenue marketing, and product marketing to support high-scale business growth.
• Demonstrated abilities to lead a product-led self-serve business, in partnership with customer success, growth and product management teams.
• Possess a dedicated "doing" mindset focused on execution and results.
• Have a profound understanding of the marketer's perspective.