VP of Marketing
AchieversFull Time
Junior (1 to 2 years)
The ideal candidate will have 12+ years of marketing experience, with at least 6 years in senior leadership roles managing multiple product categories and segments. Proven success in scaling digital demand creation, revenue marketing, and product marketing is essential, along with experience leading a product-led self-serve business. A deep understanding of marketer challenges and needs, a "doing" mindset focused on execution and results, and an AI-first approach to marketing are also required.
This role involves developing and executing comprehensive marketing strategies, guiding the marketing team in identifying new market opportunities, and leading the product-led self-serve business to drive acquisition, retention, and growth. Responsibilities include scaling demand creation efforts, driving excellence in integrated campaign planning and execution, and overseeing product positioning, messaging, and go-to-market strategies. The VP will also champion the brand as a strategic asset, build and mentor a high-performing marketing team, and reimagine marketing workflows with an AI-first approach.
Provides marketing technology and advertising solutions
NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.