[Remote] Director of Growth Marketing at Viz.ai

Raleigh, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, FinTech, AIIndustries

Requirements

7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation, with at least 2 years in a leadership role
Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions
Proven experience scaling companies from $10MM to $50MM+ in revenue
Proven track record in B2B demand generation and growth marketing

Responsibilities

Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with revenue goals
Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results
Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization
Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning the AI platform as the go-to solution for automating financial processes
Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion
Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel
Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence
Lead the creation of differentiated campaigns that position the company as thought leaders in AI-driven back-office solutions for CFOs and finance teams
Design, manage, and optimize multi-channel marketing campaigns, including SEM, email marketing, retargeting, social advertising, and partner co-marketing
Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources

Skills

Key technologies and capabilities for this role

Demand GenerationGrowth MarketingSEMEmail MarketingRetargetingSocial AdvertisingPartner Co-MarketingData AnalysisStrategic PlanningLead NurturingPipeline AccelerationB2B MarketingAI Technologies

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What skills and experience are required for the Director of Growth Marketing role?

The role requires a proven track record in B2B demand generation and growth marketing, particularly scaling companies from $10MM to $50MM+ in revenue, expertise in multi-channel campaigns like SEM, email marketing, retargeting, social advertising, and partner co-marketing, plus skills in strategic planning, data analysis, leadership, and leveraging AI technologies.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the main responsibilities of this position?

Responsibilities include owning demand generation strategy with lead generation, ABM, online campaigns, and partnerships; developing growth marketing initiatives focused on experimentation; implementing strategies to scale revenue from $10MM to $50MM+; creating campaigns targeting CFOs; leveraging AI for marketing; and optimizing the funnel.

Who does this role report to?

The role reports directly to the Senior Vice President of Marketing.

Viz.ai

AI platform for healthcare coordination

About Viz.ai

Viz.ai focuses on healthcare technology, using artificial intelligence to improve patient care coordination. Its main product, the Viz.ai Intelligent Care Coordination Platform, enhances communication among medical teams by providing real-time alerts and mobile image viewing, particularly for neurovascular conditions like ischemic stroke. The platform integrates with existing electronic health records and operates on a subscription model, ensuring HIPAA compliance for patient data security. The goal is to enhance patient outcomes, improve hospital efficiency, and reduce physician burnout.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$283.6MTotal Funding

GROWTH_EQUITY_VCCompany Stage

AI & Machine Learning, HealthcareIndustries

201-500Employees

Benefits

Health, dental, & vision insurance

401K retirement plan

Generous vacation time

Paid parental leave

Monthly wellness days

Professional development stipend

Risks

Increased competition from major players like GE Healthcare and Cognizant.

Reliance on cloud platforms exposes Viz.ai to data security risks.

High expectations from VALIDATE study could be a risk if unmet.

Differentiation

Viz.ai uses AI to reduce stroke treatment delays by 39.5 minutes.

The platform integrates seamlessly with existing electronic health records (EHR).

Viz.ai's HIPAA compliance ensures secure and private patient data handling.

Upsides

AI in healthcare market projected to reach $164.16 billion by 2030.

Partnership with Microsoft enhances AI-powered clinical workflows and patient care.

Prix Galien USA Award highlights leadership in AI-powered disease detection.

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