VP, Marketing

Position Overview

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Red Cell Partners is an incubation firm building and investing in rapidly scalable technology-led companies that are bringing revolutionary advancements to market in three distinct practice areas: healthcare, cyber, and national security. United by a shared sense of duty and deep belief in the power of innovation, Red Cell is developing powerful tools and solutions to address our Nation’s most pressing problems.

About Andesite: After decades defending the nation's most sensitive networks, Andesite was founded with a clear mission: to build security products that transform how humans and AI collaborate to defend against increasingly sophisticated cyber threats. The team is comprised of cyber and security experts, passionate technologists, and experienced product builders from prominent national security, tech, cybersecurity, and data organizations. Andesite has raised over $38 million from investors like General Catalyst and Red Cell Partners. The company believes the future of cybersecurity lies in reimagining human-machine collaboration.

The Role: Andesite is seeking a strategic and hands-on VP of Marketing to own and execute the company's go-to-market strategy, growth, demand generation, and corporate narrative. This role is responsible for creating a new category and positioning Andesite as an industry leader. The VP of Marketing will work directly with the Senior Leadership Team, Product Marketing Lead, and Revenue organization to build the marketing engine from the ground up, crafting compelling narratives for business and industry leaders. This position is ideal for someone who thrives on wearing multiple hats, jumpstarting growth, creating powerful stories for market presence, and building something extraordinary.

Responsibilities

• Strategy Development: Lead the vision, strategy, and execution of data-driven marketing efforts to address audience needs and establish Andesite as a category leader. Develop comprehensive growth, partner, and channel marketing strategies to drive awareness, demand generation, and customer engagement.
• Marketing Leadership: Build, develop, lead, and eventually hire a marketing team to support Andesite's growth and market leadership. Manage and optimize the marketing budget for maximum ROI.
• Campaigns and Events: Mastermind event and activation strategies in collaboration with the Revenue team. Design targeted campaigns to drive qualified leads, enhance top-of-funnel strategy, convert qualified leads, accelerate sales cycles, optimize spend, grow new business, and ensure ARR.
• Demand Generation: Develop and execute multi-channel demand generation programs to drive qualified leads and pipeline growth. Regularly report on KPIs, including MQLs, SQLs, pipeline contribution, and program ROI.
• Corporate Communications: Develop communication frameworks to maintain a strong and cohesive brand voice. Oversee corporate narrative, public and media relations. Collaborate with the leadership team on executive communications and thought leadership positioning. Develop a brand playbook to empower team members as brand ambassadors.
• Vendor Management: In close collaboration with the Product Marketing Lead, identify, vet, and manage relationships with external marketing and creative vendors, agencies, and freelancers.
• Market Analytics: Partner with the Product Marketing Lead to conduct market research and competitive analysis to identify trends and opportunities. Establish processes, tools, and workflows to report on key marketing metrics and enable AB testing.

Requirements

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Application Instructions

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Company Information

• Company: Red Cell Partners / Andesite
• Industry: Cybersecurity
• Mission: To build security products that transform how humans and AI collaborate to defend against increasingly sophisticated cyber threats.